Category: Marketing Tools

Five Buzzworthy SEO Trends for 2019
Besides, Google's mobile page speed update has made page speed a ranking factor for mobile devices.
That said, there are only two things that you need ...

Managing an Expanding Business, With Your Mission Guiding the Way
Marketing Podcast with Matt Scanlon Podcast Transcript This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill K ...

Why It’s Time to Embrace a Real CRM Tool for Your Business
However, as time goes on, your client list grows, your track record with existing clients becomes longer and more complex, and you need a better way t ...

How to Heat Up Marketing Impact With Data-Driven Personas
That's also where too many marketers are right now in relation to crafting personas for marketing.
A customer persona is a figurative sketch of an aud ...

Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It)
Why SEO Matters Search Engine Optimization (SEO) is what gets new prospects onto your site.
Google Search Console can also help you identify the terms ...

15 of the Best WordPress Newspaper Themes in 2019
Key Takeaways: Ideal for content-heavy websites Simple navigation WP Engine hosting plan users get access to all StudioPress themes Newspaper is a Wor ...

The Definition of Human Resources in 300 Words or Less
It's likely you already have an understanding of what Human Resources does -- at the very least, you probably know they have tasks that include recrui ...

What Sender Reputation Means for Your Email Marketing (Hint: A Lot!)
Though much is made of the content of an email or its design (rightfully so), sender reputation holds plenty of power over where an email ends up.
Jus ...

Transcript of Becoming a Great Leader, No Matter What Field You’re In
This is John Jantsch and my guest today is Jason Kander.
At the same time, the book is mostly about … I mean there are stories in the book as you saw ...

9 Royalty-Free Music Sites to Help You Make the Perfect Video Soundtrack
In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that the ...