Category: Marketing Tools

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The Ultimate Guide to Brand Awareness

The Ultimate Guide to Brand Awareness

What is brand awareness? That’s what brand awareness does. Here are some ways to establish a solid brand awareness foundation and make a lasting impac ...
10 Examples of Brilliant Healthcare Marketing

10 Examples of Brilliant Healthcare Marketing

Every now and then, a healthcare organization creates a stellar piece of content, launches a particularly clever social media campaign, or proves that ...
The Definition of a Corporation in Less Than 100 Words [FAQ]

The Definition of a Corporation in Less Than 100 Words [FAQ]

Ever since the Great Recession, the word “corporate” has had a negative connotation. The leaders of major corporations dismantled the world economy du ...
The Plain English Guide to Machine Learning vs. Deep Learning

The Plain English Guide to Machine Learning vs. Deep Learning

The business world often uses the terms machine learning, deep learning, and artificial intelligence as interchangeable buzzwords. How are Machine Lea ...
How to Transform Your Company Into an Inbound Organization

How to Transform Your Company Into an Inbound Organization

Marketing Podcast with Todd Hockenberry Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Todd Hockenberry. He ...
Conversational Marketing: How a Messaging Strategy Will Grow Your Business

Conversational Marketing: How a Messaging Strategy Will Grow Your Business

If you think handwriting a card took a long time, think about the time it took to receive a response by plane, train … or pony. It may sound cool, but ...
Facebook Uncovered Another Election Interference Campaign

Facebook Uncovered Another Election Interference Campaign

Facebook announced today that it has found evidence of another coordinated election interference campaign on its site -- a likely effort to influence ...
The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the Fly

The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the Fly

The device or method our target market audience uses to communicate is just one piece of the puzzle—that's the what. Indeed, how Millennials (there ar ...
The Ultimate Guide to Freelancing

The Ultimate Guide to Freelancing

What is freelancing? Self-Evaluation: Is Freelancing for You? Is freelancing right for you? If so, what work would you do as a freelancer? Why do you ...
How to Take a Screenshot on a Chromebook [FAQ]

How to Take a Screenshot on a Chromebook [FAQ]

If you’re new to using a Chromebook, one of the first things you might be wondering is how to take a screenshot -- while it’s simple, it’s certainly n ...
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