Category: Marketing Tools

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72% of People Think Facebook Will Recover From Its Earnings Miss [New Data]

72% of People Think Facebook Will Recover From Its Earnings Miss [New Data]

In case you missed it, the social media giant released its Q2 2018 earnings report yesterday, where it was indicated that user growth has all but ceas ...
How to Write a Cold Email Pitch for a Media Relations Purpose

How to Write a Cold Email Pitch for a Media Relations Purpose

And somehow, among all of the other pitches they get for podcast interviews, speaking engagements, and business consulting, these guests noticed my em ...
7 Ways IoT Is Changing Retail in 2018

7 Ways IoT Is Changing Retail in 2018

When you’re done shopping, you leave the store immediately. Since you’ve shopped there recently, you receive an automatic discount. The shelf where yo ...
Tips for Outsourcing Your Payroll

Tips for Outsourcing Your Payroll

When payroll is handled in-house, you need the appropriate software to support the job, an employee who has hours to dedicate to the process each week ...
How to Craft a Brand Positioning Strategy in Four Steps

How to Craft a Brand Positioning Strategy in Four Steps

Here, I'll discuss what brand positioning means, why it's important, and how to come up with an effective positioning strategy. A brand positioning st ...
The Top Email Providers and Devices in 25 Countries

The Top Email Providers and Devices in 25 Countries

Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according ...
Brand Love Is Bullsh*t… So Now What Do We Do? Five Things.

Brand Love Is Bullsh*t… So Now What Do We Do? Five Things.

As marketers, we want to work to build one of those iconic brands. A brand people love. You know... Apple. However, the idea that people love brands a ...
How B2B Marketing and Sales Teams Are (and Aren’t) Using Data

How B2B Marketing and Sales Teams Are (and Aren’t) Using Data

Only about half of B2B marketing decisions are made using data, according to recent research from Dun & Bradstreet and Forrester Research. The report ...
How to Keep Up With Social Media News & Trends

How to Keep Up With Social Media News & Trends

You will see a list of people and tweets matching your search term. First, search for the term you're interested in using the search bar in the top-ri ...
Unriddled: Apple’s Latest MacBook, Another Facebook Data Loophole, and More Tech News You Need

Unriddled: Apple’s Latest MacBook, Another Facebook Data Loophole, and More Tech News You Need

As we find ourselves halfway through July and grasping tightly to the weeks of summer that remain, we know you don't have a ton of time to devour news ...
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