Category: Marketing Tools
Personalization Versus Privacy: Making Sense of the Privacy Paradox
Whilst on one hand we’re more informed than ever about how marketers may be controlling our personal data, and are more cautious about protecting it.
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Increase Website Traffic Without Improving Search Rank: A Guide to CTR-Testing for Title Tags and Meta Descriptions
SEO has one fundamental objective: Drive organic traffic to your site.
That is generally done by accomplishing one fundamental goal: Increase organic ...
The Secret to More Effective Campaigns: A Data Management Platform
As digital media grows more complex and more user data is created every second, marketers need better ways to manage customer data for powering effect ...
![Brands and Social Change: What Young People Want [Infographic]](http://www.marketinghub.today/wp-content/uploads/2018/07/brands-and-social-change-what-young-people-want-infographic.jpg "Brands and Social Change: What Young People Want [Infographic]")
Brands and Social Change: What Young People Want [Infographic]
Business is business, but most people appreciate a brand that also does good in the world.
Sometimes that good comes from a product (think LifeStraw), ...
Best-Practices and Tips for Integrating Direct Mail Into Email Marketing Campaigns
Laying the Groundwork The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns.
The a ...
Local SEO for Lead Generation
All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business.
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6 Things You Should Never, Ever Tell Your Coworkers
In other words, as Jacinto puts it, “at the end of the day, they are your coworker first and friend second.” And there are just some things you should ...
What Is UI: The Definition of User Interface in 200 Words or Less
What is UI?
UI, which stands for User Interface, is every visual element a user might interact with on a technological device, including the computer ...
![Google AdWords Benchmarks by Industry [Infographic]](http://www.marketinghub.today/wp-content/uploads/2018/07/google-adwords-benchmarks-by-industry-infographic.jpg "Google AdWords Benchmarks by Industry [Infographic]")
Google AdWords Benchmarks by Industry [Infographic]
How does the performance of Google AdWords paid search campaigns vary among industries?
Which verticals tend to have the highest costs, click rates, a ...
How to Find Out Why You Didn’t Get the Job
And yet, you still don’t get the job.
“An HR manager or recruiter is more likely to give you a programmed HR response such as, ‘We found a candidate t ...