Growth Hacking Breakdown For Your Mobile App

In order to make sure you save some money and only do marketing that actually works follow these hacks below. Your app website should have the following elements: 1.App name & logo (helps to increase recognition) 2.Show screens on phones (make sure people understand it’s an app right away) 3.App pitch (explain what the app is and why someone should download it) 4.Call to action (Include email signup before the launch and add download from app store buttons after) 5.Social proof (if other people said good things about you - show off!) ASO stands for App Store Optimization. For textual optimization you need to focus on the name, keywords and description. For the name the most important thing to remember is that whatever you put into the “App name” field in the app store is viewed as keywords by the app store. There is a correlation in how many times your keywords appear in your reviews and names of in-app purchases and how well you rank for those keywords. Visual optimization When people are browsing the app store, they mostly pay attention to the screenshots. So make sure you create custom screenshots that give 5 (same as number of screens) reasons to download your app. Another important part of visual app store optimization is the app preview video. Manage reviews Reviews play a very important role in the potential success of your app.

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After spending several years in the app development world managing Messapps, I realized there is one very popular misconception that people have about apps. Most people think that once you publish an app your work is done. You upload it to the app store and then just collect a monthly paycheck. Unfortunately, that’s not the case.

Having an app means having a business. And if no one knows about it, no one will pay for it.

Hence, it is important to invest time and money into the marketing of your app. In order to make sure you save some money and only do marketing that actually works follow these hacks below.

1. Build a website

Not a hack per se but a very important part of marketing is to build a comprehensive website. Before launching your app, the website is the best tool to generate initial user traffic. With an email signup, you’ll be able to get future user’s emails and notify them about launch and important updates. Your app website should have the following elements:

1.App name & logo (helps to increase recognition)
2.Show screens on phones (make sure people understand it’s an app right away)
3.App pitch (explain what the app is and why someone should download it)
4.Call to action (Include email signup before the launch and add download from app store buttons after)
5.Social proof (if other people said good things about you – show off!)
6.Social media (cross promote your social networks to engage your users there too)
7.Key features explained through screenshots (clarify all app functions)

Additionally you should add a blog to your website. First of all, writing good content for a blog will help drive more traffic to the website which can convert to app users. Second, with a newsletter email campaign and regular blog posts you’ll be able to keep your users engaged and remind them to use the app.

2. Do ASO!

ASO stands for App Store Optimization. And that is the one most important piece of marketing that many app companies forget to do. For example, imagine you need to find an app that will help you with grocery delivery. You would naturally go to the app store and enter “grocery delivery” in the search. You will see a list of apps ranked based on their reviews, number of downloads and how good their app store optimization is.

ASO can be divided into textual and visual parts. For textual optimization you need to focus on the name, keywords and description. For visual it is all about screenshots and the app preview video.

Textual optimization

For keywords you need to research traffic and competition for keywords you want to target. The best way to do so is to use tools such as Sensor Tower. The goal is to find a combination of high traffic and low difficulty. If the competition is big then it doesn’t matter how high the traffic is because your competitors will take all of it, that is, at least initially when you can’t compete based on the number of downloads and reviews.

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