There is a tremendous amount of literature that exists about growth hacking your startup to success.
Significantly less literature exists about growing your startup from day zero. Some very smart people espouse the principles of startup marketing but these learnings are not commoditised simply because they are less sexy.
Would you read this?
“How startup <name> burnt <ridiculous amount of money> figuring out < seemingly obvious thing> & reaches product-market fit.”
Exactly. But this is a critical milestone on the road to success.
Limited runway. Pressure to succeed from investors. Startups tend to launch on day one with a goal to hit x users in t. A lot of positives can be said about hustling, but when you’re pursuing a static goal that does not fit into a big picture plan, you’re in trouble.
Don’t get me wrong. Goals are good. But going deeper , every early stage startup exists to validate a hypothesis. The hypothesis is that a need/problem exists and enough users will be willing to part with their money to serve that need/solve that problem.
I’ll rephrase that more technically: The hypothesis is that a large enough market exists that has a need and that your product (or some future iteration of it) fits the market need. When you’ve successfully validated this, you’ve attained Product-Market Fit and you get to the exciting point of the curve.
From day one, you need to set out to validate this hypothesis. Your focus is Product-Market-Fit. Nothing…
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