Considering the fact that technology has influenced the way businesses operate in both the local and global market, it is necessary to develop a new approach to customer acquisition, and customer engagement. At first, Growth hacking was about using any means or method to achieve marketing results quickly, and it worked until black-hat marketers showed interest in growth hacking too. Generally, the advanced growth hacking framework is composed of three layers: A growth-driven business model pattern, reliable market intelligence, and a series of growth hacking strategies that empowers the business and results in higher growth. The secret behind a success growth hacking strategies is that it has to be empowered by a lean business model. Your value proposition is not only about what you are offering to your customers. Product Market Fit. For instance, conversion rate optimization (CRO) is one of the trending and efficient strategies that has been used by growth hackers. A dreadful mistake that many marketers make is to invest heavily on advertisement without engineering their online to convert. Considering the four steps of the advanced growth hacking framework – Attract, engage, acquire, maintain – you should design your customer journey experience according to your unique growth strategy and lead each customer segment to different landing page that help them find what they want. The secret behind succeeding in 2017 is to leverage on the right growth hacking strategies that can help you grow your business, understanding your business model inside-out, and following a proven framework.
With the inevitable changes happening in the world’s economy and politics, you won’t be able to follow the old-fashioned marketing playbook to grow your business. Considering the fact that technology has influenced the way businesses operate in both the local and global market, it is necessary to develop a new approach to customer acquisition, and customer engagement.
Although marketing strategies have evolved in the past few decades, these tactics were mostly shaped to serve corporations that have already established their client based, leaving the huge portion of small businesses, and start-ups out of the equation.
However, the game changed since startups began offering unique services at an affordable price around the world. In fact, startups have disrupted the dynamics of marketing and how a business should acquire more customers. The old-school marketing campaigns did not help them to succeed, hence it was time for the epiphany of growth hacking.
At first, Growth hacking was about using any means or method to achieve marketing results quickly, and it worked until black-hat marketers showed interest in growth hacking too. With the rise of unethical digital marketing activities, market leaders such as Google updated their algorithm to prevent misuse of their resources for advertisement, search engine optimization (SEO) and digital marketing.
According to Google trends, The demand for growth hacking services and strategies have tremendously increased from July 2013.
This is why #Growthhacking is the Trend in 2017 that your business need to follow.https://t.co/ybYCRSd8cL @jahandarpour pic.twitter.com/E9F5CUJWKe
— Ehsan Jahandarpour (@jahandarpour) December 15, 2016
Today, growth hacking has reached an edge, and it is not just about applying new sales and marketing techniques anymore. Instead, it is about the combination of growth mindset and a proven framework that connect the main components of your business model, boost your growth rate and increase your conversion rate.
Generally, the advanced growth hacking framework is composed of three layers: A growth-driven business model pattern, reliable market intelligence, and a series of growth hacking strategies that empowers the business and results in higher growth. In this article, I have outlined three solid facts that are built-in to the advanced growth hacking framework and help you grow your online business faster.
A lean business model is the foundation of growth hacking
Today, rather surprisingly, more than 80% of businesses and startups either do not have a business model or what they refer to as their business model is a lengthy document, full of jargon, and unrealistic financial forecasts. The secret behind a success growth hacking strategies is that it has to be empowered by a lean business model.
Thanks to business model canvas, every individual, startup or business can simply craft a lean business model on a piece of paper, in no time. A growth-driven lean business model includes all nine building blocks of the canvas, at least one business pattern that acts as the supercharger, and series of interconnected business relationships that make it easier to implement the growth hacking strategies.
The two essential characteristics of a growth-driven business model are:
- Irresistible Value Proposition. Your value proposition is not only about what you are offering to your customers. Instead it is your unique selling point that determines what your customers are interested in, and respectively what growth strategy and business pattern you should implement to scale your business faster, and ultimately out-compete your competitors. General rule of thumb — The more…
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