Terminus Unveils an ABM Stack Grader for Navigating the Account-Based Marketing Technology Landscape

B2B marketers from more than 130 companies have graded their ABM #MarTech Stacks with the interactive ABM Stack Grader to garner feedback on the effectiveness of their software solutions to execute account-based marketing at scale Atlanta: Terminus, the account-based marketing platform, has launched the ABM Stack Grader for B2B marketers to develop and analyze their ABM technology stacks. Already, more than 130 B2B marketers have used the ABM Stack Grader to evaluate the effectiveness of their MarTech stacks and operationalize an account-based marketing strategy. “The Stack Grader allows marketers to determine how they can do ABM with the tools they currently have in their stack and identify what additional software tools are needed to build a more comprehensive ABM stack.” B2B marketers from growth-stage companies such as Gainsight and WP Engine, as well as enterprise organizations including Chart Industries and Rosetta Stone have already graded their ABM stacks. The ABM Stack Grader allows marketers to select from nearly 200 software solutions that support account-based marketing. Each marketer's stack receives a grade of the sophistication of the entire technology solution, not just the effectiveness of a single tool. Following the #FlipMyFunnel model for ABM, these tools are organized by the five core components: Identify, Expand, Engage, Advocate, and Measure. However, we were lacking in Advocacy. It has been a struggle for us to foster customer advocates and also to gather user-created content, so having some suggestions as far as technology is very helpful." “ABM is a strategy, not a technology. “As interest in ABM has exploded in the past two years, the number of vendors offering such tools exploded as well.