Tag: Advertising
Snapchat Advertising: Is It Working? New Research
Author: Michelle Krasniak / Source: socialmediaexaminer.com Thinking of advertising on Snapchat?
Wondering if others are finding Snapchat ...
How to Split Test Facebook Video Ads
Author: Megan O'Neill / Source: socialmediaexaminer.com Do you want more views for your Facebook video campaigns?
Interested in finding ou ...
Instagram Direct Streamlined: This Week in Social Media
Author: Grace Duffy / Source: socialmediaexaminer.com Welcome to our weekly edition of what’s hot in social media news.
To help you stay u ...
Failure and Authenticity: Why Millennials Succeed At Marketing
Author: Oren Boiman / Source: Entrepreneur
Business leaders who have come of age in the context of a connected social world have a drasti ...
Ad Agencies Should Stop Charging Clients Up Front: Three Lessons From Jerry Maguire
Author: Carey Dodd / Source: MarketingProfs
Jerry Maguire's mission statement still rings true for so many agency-client relationships. ...
4 Video Advertising Hacks Powerful Enough to Change Your Company
Author: Drew Hendricks / Source: Entrepreneur
Video is the most engaging ad format for modern consumers -- and it is poised to explode in ...
How Social Media Can Bring The Right Customers For Your Business Using Word Of Mouth
Author: Guest Post / Source: Duct Tape Marketing < All Articles
Word-of-mouth has been both King of Advertising and a marketer’s b ...
What CMOs Need to Know About Data Informed Content Marketing2
Author: Lee Odden / Source: Online Marketing Blog - TopRank®
Driven by trends in lower performing advertising and changing consumer behav ...
Diversifying Ad Spend: Why Mobile Marketers Need Both David and Goliath
Author: Tom Cummings / Source: MarketingProfs
Mobile advertising is dominated by two giants, Facebook and Google. In fact, 85% of mobil ...
It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video Advertising
Author: Greg Jarboe / Source: Tubular Insights
Longtime readers know by now that I don’t report the news. Instead, I try to focus on deli ...