Tag: Advertising

How to Identify the Right Influencers to Market for Your Brand
Author: Joe Griffin / Source: MarketingProfs
Today's consumers will block, skip, and ignore disruptive advertising. The number of Ameri ...

Using Geo-Targeted Marketing to Skyrocket Audience Engagement
Author: Rohan Ayyar / Source: Marketing Insider Group
The widespread integration of GPS technology and smartphones has changed the face o ...

4 Types of Keyword Intent That Impact Search Marketing
Author: Armando Roggio / Source: Practical eCommerce Keywords are the language of search engine optimization, search engine advertising, a ...

Snapchat’s Adding a New Content Search Option to Boost User Engagement
Author: Andrew Hutchinson / Source: Social Media Today “Snapchat is for friends”
This has been a key tenet upon which the app has found it ...

5 Clever Facebook Video Ad Hacks That Will Lower Your CPM by 81%
Author: Neil Patel / Source: Quick Sprout Scroll through your Facebook feed, and you can’t help but see video ads. Quite a few of them act ...

The Marketer’s Guide to Targeting on the Web and Facebook
Source: The Content Strategist When it comes to successful advertising online, the way your ad looks will always matter. But targeting that ad to a ...

5 Ways to Make Good Pre-roll Ads (that people might actually watch)
Source: Vidyard Between the title and the first line, I’ve shown why you want to read this article, and it only took 5 seconds. If you have no inter ...

How to Get More Clicks on Your Facebook Ads
Source: Neil Patel
The network that more and more marketers (myself included) are turning to these days is Facebook.
Facebook Ads is fast becoming ...

Facebook’s new Collection ad unit aims to bridge mobile video, commerce
Author: Peter Adams / Source: Marketing Dive
Dive Brief:
Facebook has rolled out a new, mobile-centric video ad format called Collection ...

Online video marketing for mobile devices
Author: Guest Blogger / Source: AndroidGuys
As per a recent survey, over 30% of marketing spending plans has been streamed into TV ads an ...