Tag: Advertising
Why Do Insurance Companies Advertise So Much?
Why Do Insurance Companies Advertise So Much?.
How many insurance ad campaigns can you name off the top of your head?
They tend to be the kind of ads ...
Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising
Super Bowl 2016 was watched by 111.9 million US viewers.
And dad would have asked, “How many people would watch a brand’s video ad online if it wasn’t ...
5 Surprising Ways to Optimize Your Facebook Ads
5 Surprising Ways to Optimize Your Facebook Ads.
If you’re just getting started with Facebook advertising, be sure to check out the Facebook ad tips i ...
3 Ways to Improve Your Facebook Ads
#1: Collect Demographic Data to Inform Your Targeting Some businesses think their target market is a broad group of people such as “working profession ...
Now MailChimp Is Helping Small Businesses Buy Facebook Ads
While MailChimp has made its name as an email marketing tool, the Atlanta company is branching out into other areas of digital advertising, starting w ...
YouTube gains access to Google account data for ad targeting, teases new measurement solution
YouTube gains access to Google account data for ad targeting, teases new measurement solution.
The most immediate update is that Google account data c ...
4 Data-Driven Ways to Create More Targeted Ad Campaigns
The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over.
Marketers can now targ ...
Native Advertising, Content Marketing Will Become More Effective Than Advertising This Year
Native Advertising, Content Marketing Will Become More Effective Than Advertising This Year.
Otremba suggests four trends he feels will become commonp ...
How Content Marketing Is Replacing & Redefining Traditional Advertising
How Content Marketing Is Replacing & Redefining Traditional Advertising.
The Content Formula provides a step by step guide for companies to determine ...
