Tag: Return on investment
How to Increase Your Return on Investment With Hispanic Markets
Image credit: Xavier Arnau | Getty Images As we are getting closer to the end of the year, many companies are planning and seeking how they can maximi ...
Hit Your Registration Targets and Drive Greater Event ROI with Video
My name is Tyler Lessard, and in this Chalk Talk, we’ll explore how you can use video in creative ways to hit your registration targets and deliver a ...
Hit Your Registration Targets and Drive Greater Event ROI with Video
My name is Tyler Lessard, and in this Chalk Talk, we’ll explore how you can use video in creative ways to hit your registration targets and deliver a ...
How to Measure Your Content Marketing ROI
In both B2C and B2B marketing, about a third of the marketing budget is spent on content.
Content marketing typically generates three times as many le ...
12 Ways to Actually Get an ROI Using Influencer Marketing
12 Ways to Actually Get an ROI Using Influencer Marketing.
Instead, to get a solid ROI using influencer marketing, you need a plan.
Just as with any m ...
The Formula to Calculate Content Marketing ROI
The Formula to Calculate Content Marketing ROI.
Each episode interviews one of the country’s leading fireworks show producers (your customers and pote ...
How to Create a Social Media Marketing Plan in 6 Steps
So you need to create a social media marketing plan.
Learn what a social media marketing plan should include, and follow our six-step plan for creatin ...
Connecting Content to Measurable Business Outcomes
I recently passed my six-month mark at Contently.
In my very first post on The Content Strategist, I wrote this: The biggest challenge facing content ...
How to Write Email Newsletters People Want to Open and Act On
How to Write Email Newsletters People Want to Open and Act On.
Only send when you have something to say Many companies seem to believe that a newslett ...
Is Your Content Marketing Aligned with Your Buyer Journey?
Is Your Content Marketing Aligned with Your Buyer Journey?.
If it’s not properly geared to guide people down the sales funnel, it won’t gain traction, ...