2019 Content Marketing Predictions: A #CMWorld Chat with Robert Rose

2019 Content Marketing Predictions: A #CMWorld Chat with Robert Rose

(Before we dive in, you’ll want to read Robert’s prediction, as well as the predictions of dozens of other content marketers, in our latest e-book.) The following is a brief look at two questions from this week’s chat. We covered a lot of ground, so be sure to check out more questions and their responses in our Twitter Moment. #GDPR is a gift to content marketers. Earning trust from the first moment. — Robert Rose (@Robert_Rose) January 8, 2019 Another part to A1: be upfront about how you’ll communicate and always let customers opt in. And not just inserting [Name] here or [Company] there, but really personalizing the whole customer experience. We create content for the audience, not for ourselves. Biggest problem with ROI & Measurement is most content marketers are measuring quantity of content, not impact on audience. As for our crystal ball, we see new Twitter chats in our future.

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I’m not talking about promotions or marriages here. But if we looked into a crystal ball, how is the landscape of our industry changing? What should marketers be focusing on?

Combing through the many predictions out there can be challenging. Not to be deterred, we asked CMI Chief Strategy Advisor and Founder of The Content Advisory, Robert Rose to break it all down and give us his take on content marketing in 2019.

(Before we dive in, you’ll want to read Robert’s prediction, as well as the predictions of dozens of other content marketers, in our latest e-book.)

Not only did we grab great insights from Robert, but our community shared their thoughts. Some predictions they believed were off base. Others they found to be spot-on. The following is a brief look at two questions from this week’s chat. We covered a lot of ground, so be sure to check out more questions and their responses in our Twitter Moment.

CMI General Manager Stephanie Stahl believes GDPR is a reminder we must earn audiences’ loyalty and trust. How can we be more strategic in creating more genuine experiences for our customers and building/keeping that trust?

1: Yes! #GDPR is a gift to content marketers. It is the best business case for it yet. Treating audiences like customers. Earning trust from the first moment. #CMWorld – This is really where we have to shine this year.

— Robert Rose (@Robert_Rose) January 8, 2019

Another part to A1: be upfront about how you’ll communicate and always let customers opt in. I’ve had nonprofits doing work I care about text me and I feel no shame blocking the…

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2019 Content Marketing Predictions: A #CMWorld Chat with Robert Rose

2019 Content Marketing Predictions: A #CMWorld Chat with Robert Rose

(Before we dive in, you’ll want to read Robert’s prediction, as well as the predictions of dozens of other content marketers, in our latest e-book.) The following is a brief look at two questions from this week’s chat. We covered a lot of ground, so be sure to check out more questions and their responses in our Twitter Moment. #GDPR is a gift to content marketers. Earning trust from the first moment. — Robert Rose (@Robert_Rose) January 8, 2019 Another part to A1: be upfront about how you’ll communicate and always let customers opt in. And not just inserting [Name] here or [Company] there, but really personalizing the whole customer experience. We create content for the audience, not for ourselves. Biggest problem with ROI & Measurement is most content marketers are measuring quantity of content, not impact on audience. As for our crystal ball, we see new Twitter chats in our future.

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I’m not talking about promotions or marriages here. But if we looked into a crystal ball, how is the landscape of our industry changing? What should marketers be focusing on?

Combing through the many predictions out there can be challenging. Not to be deterred, we asked CMI Chief Strategy Advisor and Founder of The Content Advisory, Robert Rose to break it all down and give us his take on content marketing in 2019.

(Before we dive in, you’ll want to read Robert’s prediction, as well as the predictions of dozens of other content marketers, in our latest e-book.)

Not only did we grab great insights from Robert, but our community shared their thoughts. Some predictions they believed were off base. Others they found to be spot-on. The following is a brief look at two questions from this week’s chat. We covered a lot of ground, so be sure to check out more questions and their responses in our Twitter Moment.

CMI General Manager Stephanie Stahl believes GDPR is a reminder we must earn audiences’ loyalty and trust. How can we be more strategic in creating more genuine experiences for our customers and building/keeping that trust?

1: Yes! #GDPR is a gift to content marketers. It is the best business case for it yet. Treating audiences like customers. Earning trust from the first moment. #CMWorld – This is really where we have to shine this year.

— Robert Rose (@Robert_Rose) January 8, 2019

Another part to A1: be upfront about how you’ll communicate and always let customers opt in. I’ve had nonprofits doing work I care about text me and I feel no shame blocking the…

COMMENTS