Tag: The Following

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Creating LinkedIn Ads That Convert Like Crazy

Creating LinkedIn Ads That Convert Like Crazy

The headline and the image are the most important factors in your ad. If you don’t grab users’ attention with a compelling headline or an eye-catching ...
How This Direct-Mail Piece Packs a Small but Powerful Punch

How This Direct-Mail Piece Packs a Small but Powerful Punch

Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound For many products and offers, especially complicated ones, you’ll need to send a fu ...
How LinkedIn’s ‘Secret Societies’ Can Help You Grow Your Business

How LinkedIn’s ‘Secret Societies’ Can Help You Grow Your Business

Find out how to find and join a LinkedIn group that's a perfect fit. This means your group discussions will generally be of higher quality and will be ...
Why You Don’t Want to Fail This Direct-Mail Test

Why You Don’t Want to Fail This Direct-Mail Test

Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound In direct mail (DM), testing is the process of putting a letter or package in the m ...
Tips for Delivering Effective Presentations with Andrea Larick

Tips for Delivering Effective Presentations with Andrea Larick

This week’s #CMWorld Twitter chat was filled with tips that will help you in the boardroom or on a stage. #CMWorld — Andrea Larick (@A_Larick) March 1 ...
The Ultimate Cheat Sheet for Mastering Mobile Marketing

The Ultimate Cheat Sheet for Mastering Mobile Marketing

What is mobile marketing? Mobile marketing uses any and all digital, social, and related content marketing channels to reach an audience via their mob ...
Looking for Leads? These 4 Direct Mail Offers Are Your Answer

Looking for Leads? These 4 Direct Mail Offers Are Your Answer

Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound In a two-step direct-mail campaign, where you’re trying to generate leads rather th ...
3 Clever Ways to Identify the Customers Who’ll Generate Your Passive Income

3 Clever Ways to Identify the Customers Who’ll Generate Your Passive Income

The following excerpt is from Nightingale-Conant’s book The Power of Passive Income: Make Money Work For You. We’re going to identify them using three ...
The Worst SEO Mistake You Can Make: Ignoring Content Distribution

The Worst SEO Mistake You Can Make: Ignoring Content Distribution

): Considering that so much content is being produced, what's the solution to making content marketing work for you today? What is content distributio ...
10 Reasons Why a Professional Digital Marketing Certification Is Better Than a University Degree

10 Reasons Why a Professional Digital Marketing Certification Is Better Than a University Degree

A career in digital marketing can be an exciting one, and with digital marketing becoming such an important component of just about every company’s ad ...
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