Once you find one you like, download the template and customize it to fit your needs. Sonata is an email template by Web Canopy Studio, available on the HubSpot platform to any HubSpot user, free or paid, looking to promote a special offer or resource to their loyal subscribers. It has a great, fluid layout you can customize with your own colors, images, and wording. As a free offering to their blog readers, they recently released a set of 45 free email templates -- perfect for newsletters, promotional messages, and personalized responses. It works for all major email clients and is responsive to mobile. It works with all major email clients, is responsive to mobile devices, and includes helpful documentation so you can make the most of the template. Resonant is another free email newsletter template by HubSpot. You'll notice they're pretty minimalist in design, which helps if you want to do a lot of customization work. Email on Acid offers a free template with a basic, fluid design that's also responsive to mobile devices. Image Credit: Email on Acid If you're a HubSpot customer, HubSpot offers a great collection of email templates you can download or purchase from our template marketplace.
If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty?
To be honest, I’ve lost count — and I know I’m not alone. Email marketers have a lot to compete with in their subscribers’ inboxes. That’s why a solid newsletter template is crucial to designing an email that people are encouraged to click through.
Best Email Newsletter Templates
- Pook by Litmus
- Sonata by Web Canopy Studio
- ZURB Ink
- Wire by HubSpot
- Webinar Invite by WorkCast
- Resonant by HubSpot
- Useful Notifications by TemplateMonster
- Email on Acid
- HubSpot Template Marketplace
If done well, though, email newsletters can do wonders to help you build an engaged subscriber base, keep your business top-of-mind, and nurture leads that are already making their way down the funnel.
However, “done well” means more than just serving up great content. In fact, an often overlooked component of the newsletter creation process is the design.
Don’t have time to build out a custom template from scratch? We’ve scoured the internet for the best resources for email newsletter templates and compiled them below. Once you find one you like, download the template and customize it to fit your needs.
Litmus offers a free email template collection — from newsletter templates to account management templates. The marketing-specific theme, below — referred to as “Pook” — is modern and sleek, while still being kind of fun. All of the templates have been tested with Litmus, and you can easily check out how the email will appear in different email clients here.
While you are required to create a Litmus account with your email address to access the templates, the templates themselves are free of charge.
Sonata is an email template by Web Canopy Studio, available on the HubSpot platform to any HubSpot user, free or paid, looking to promote a special offer or resource to their loyal subscribers. As you can see, the newsletter template below embraces a clean aesthetic with image slots to capture the essence of your brand in three separate tiles.
You can customize almost any component of the template below, from the company logo at the top of the email to the “Get The Checklist” CTA at the bottom. Get this template from the HubSpot Template Marketplace, which includes a full gallery of similar templates linked at the end of this article.
ZURB Studios has five responsive email templates available for free, including the newsletter one below. It has a great, fluid layout you can customize with your own colors, images, and wording. If you want to see how each template looks on different email clients, you can check out screenshots from each template’s email client tests, which are on available the site. These layouts are optimized for most email clients — except for Outlook 2007, 2010, and 2013.
The template comes with a separate CSS stylesheet and HTML file to ease the editing process, and most clients put the CSS inline with the HTML itself after both are uploaded separately. If you’re going to add images to your newsletter, keep in mind you’ll have to create a separate folder and compress with the CSS stylesheet when uploaded.
Wire is a HubSpot-designed newsletter template, catering to marketers who are rolling out a new product or service they want their prospects and customers to know about. The thin typeface and contrast between the dark background and vibrant product copy can add a sense of intensity to any new campaign.
99designs is a growing online community and collaboration platform for designers and small businesses, and they have a great designer blog and business blog. As a free offering to their blog readers, they recently released a set of 45 free…