23 Sure-Fire Conversion Rate Optimization Tactics for Striking Online Gold

23 Sure-Fire Conversion Rate Optimization Tactics for Striking Online Gold

Not only do you need to build that converting offer and optimize your conversion rates, you also need to understand a wide range of digital marketing disciplines to implement and achieve just that. At the basis of a converting offer is a sales funnel. Create an offer that converts by first building a great product or service, but then implementing a great sales funnel. But even if you have a product or service and a sales funnel, the better you identify the problem, the more likely you'll be to improve your offer and your sales in the long term. This involves knowing their gender, age, their income bracket, their occupation, their marital status, their geographical location, and so on, so that you can target them accordingly in your ads 3. Lead magnets entice consumer's to part with something they value highly these days -- their information. They should be located throughout your sales funnel, but also be very prominent and easy for people to discover on your product page. The primary thing that holds people back from hitting the buy now button are objections. Utilize UTM tracking for ad spends. You should look for every opportunity to split test, track those results, and implement the solution that's giving you the highest conversions.

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23 Sure-Fire Conversion Rate Optimization Tactics for Striking Online Gold

Want to make money online? Live the life of your dreams? Travel the world as a digital nomad, roaming to remote white-sanded beaches replete with pristine turquoise waters? Sure you do. Everyone does. But realizing this dream is easier said than done. That’s especially true for those in the throes of a 9-to-5 life, tethered by a corporate leash that doesn’t afford them the luxury of time or travel.

But there is a way. Sure, it’s a road less traveled. It’s one filled with twists and turns. One rife with fear and anxiety. Not knowing what’s around the bend. Oftentimes unsure of which fork in the road to take. But the answer to this isn’t some complex or convoluted financial instrument. It’s straightforward — build a converting offer. That’s it. Once that offer exists, you need to worry about optimizing its conversion rates.

What does that mean? Simply this. Put the pieces of the puzzle in place so that you can spend $1 to make $2 or $3 or even $10. Yes. Basic math. But the truth is that in practice it isn’t that simple. If it were, everyone would be doing it. Not only do you need to build that converting offer and optimize your conversion rates, you also need to understand a wide range of digital marketing disciplines to implement and achieve just that.

Sure, you could turn to others. You could spend thousands or even tens of thousands of dollars for “expert” advice. But if you have a bit of a background in online marketing, then the real knowledge lies in the trenches. When you can create an offer that converts, then optimize that conversion rate, you could almost infinitely scale your ad spend and continue to churn a profit, effectively making money while you sleep. Clearly that doesn’t happen overnight. But it does happen.

How to optimize your conversion rates.

At the basis of a converting offer is a sales funnel. If you don’t have a sales funnel, you need one now. It’s the foundation for making money online. Some call this a marketing funnel. Others call it something different. But the truth of the matter is that it’s central to the core practice of selling anything online.

Quite frankly, you’ve probably seen sales funnels everywhere without quite understanding what they were. Ever wonder why so many blogs and website try to get your email address by bribing you with some discount, free ebook or other promotion? Yes. You guessed it. They want you to enter their funnel.

What most newcomers to the marketing world don’t quite grasp is that people will oftentimes never buy from you during the first interaction. The sale happens over time, by building a relationship with the consumer, and by constantly feeding them value and ensuring that whatever it is that you’re peddling, it solves a problem and alleviates some pain points. That happens in the sales funnel.

Your goal? Create an offer that converts by first building a great product or service, but then implementing a great sales funnel. Afterwards, worry about optimizing the conversion rates. All of it is much easier said than done. Yes, I know. But if it were that easy, wouldn’t everyone be doing it? Of course they would.

However, when you boil this down to the fundamentals, it’s clear as day to see how it works and just how you can optimize your own conversion rates by following a few simple steps and ensuring that you keep pace with the following tips. The better you are at doing that, the more potential you’ll have at churning a profit. That’s it.

1. Identify the problem.

The first step in optimizing anything online is to ensure you’ve identified the problem. What’s the problem that the consumer is experiencing? What are the pain points associated with that problem? Now, this should usually be done before you ever build your product or service. But even if you have a product or service and a sales funnel, the better you identify the problem, the more likely you’ll be to improve your offer and your sales in the long term.

2. Understand your demographic.

The better you know your customer, down to the last detail, the more likely you can identify where they congregate. This means, you should know the ideal customer who’s experiencing the pain you’re attempting to solve. This involves knowing their gender, age, their income bracket, their occupation, their marital status, their geographical location, and so on, so that you can target them accordingly in your ads

3. Create a powerful lead magnet.

Lead magnets entice consumer’s to part with something they value highly these days — their information. If you want to reach the right consumer, and you want that consumer to willingly give you their details so that you can attempt to peddle your offers to them, then you need a great lead magnet. What that lead magnet is entirely depends on a number of factors. Consider things like PDF checklists, free ebooks, trial memberships, and so on.

4. Use clear headlines that sizzle.

The headline is crucial for optimizing your conversion rates. Do you have clear copy that sizzles? Does it address the problem or pain points? Is it concise and enticing? Oftentimes, a small tweak in your headline can lead to massive results. It really boils down to how well you’re addressing the consumer’s problem, then opening the door for the solution further on in the copy.

5. Fine tune your sales copy.

Your sales copy is excruciatingly important. It defines your potential for success. If your copy fails to convey the problem and offer a solution in the best manner possible, people will click off and go elsewhere. Remember, you have to pull them in…

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