Category: Marketing Tools

These days, local businesses and search marketers struggle to come out on top in search results landscapes full of moderately strong competitors that ...

Content Marketing Inspiration from Direct-to-Consumer Brands

D2C brands lead the way in many facets of content marketing. For content marketers, that means more in-depth articles and blog posts, explainer videos ...

HubSpot’s 12 Favorite Digital Marketing Tips

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and mor ...

The Landing Page Template HubSpot Uses to Convert at a 35% Rate

Check out our analysis of each segment of our Customer Service Metrics Calculator offer's landing page to learn how we convert visitors into leads at ...

Earned Media, Explained in 400 Words or Less [Examples]

These publications and broadcasts are where brands used to get all their earned media. As digital marketing and social media continue to evolve, so wi ...

How to Boost a Post on Social Media [Facebook, Instagram, and Twitter]

What does it mean to boost a post? When you boost a post on social media, you pay social media platforms to amplify one of your existing post’s reach ...

First vs. Third-Party APIs: What You Need to Know

If you're a HubSpot customer and you want to integrate your WordPress website with your HubSpot CRM, an API is an interface that allows you to do just ...

Why We Interviewed a Bunch of Rappers About Marketing

When I think about the things in life for which I’m the most grateful, music always falls on the list -- rap music, in particular. For me, rap is the ...

The Top 21 Creative Advertising Agencies to Follow on Instagram

If you are looking for some inspiration or just want some "inside" looks at a few agencies, then check out this ultimate -- yet not exhaustive -- list ...