Category: Marketing Tools

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How to Make All Your Accounts Safer With Two-Factor Authentication (2FA)

How to Make All Your Accounts Safer With Two-Factor Authentication (2FA)

Here, we're going to tell you what two-factor authentication is, and how you can enable (or disable) it on any of your accounts, to ensure your inform ...
Do I Still Need a .com TLD For My Business?

Do I Still Need a .com TLD For My Business?

What is a top-level domain? Per ICANN, there are currently 1,532 TLDs for businesses to choose from. However, if you’re buying a new domain name, the ...
TAM SAM SOM: What Do They Mean & How Do You Calculate Them?

TAM SAM SOM: What Do They Mean & How Do You Calculate Them?

With all the excitement that comes with starting a new company and gauging its industry’s profit potential or forecasting a revenue goal for your busi ...
9 Fantastic LinkedIn Ad Examples (& Why They Work)

9 Fantastic LinkedIn Ad Examples (& Why They Work)

On LinkedIn, you can post either promoted or organic content linking back to your site or product -- while you can certainly use LinkedIn ads to targe ...
Twitter Ads Campaigns: A Simple Setup Guide

Twitter Ads Campaigns: A Simple Setup Guide

Create an ad group within your campaign. For example, if you have a two-week Twitter Ads campaign with the objective of website clicks and a budget of ...
The Sales Team Dos and Don’ts for Creating Content

The Sales Team Dos and Don’ts for Creating Content

Your sales team should feel empowered to share and create content for your business. Do: Create a Process for Gathering Their Ideas Your sales team ha ...
The Top Challenges Facing In-House Creative Teams

The Top Challenges Facing In-House Creative Teams

Less than half of those who work on in-house creative teams say morale in their group is high, according to recent research from InSource and inMotion ...
What’s a Website Title (Title Tag) & Why Does It Matter for SEO?

What’s a Website Title (Title Tag) & Why Does It Matter for SEO?

Let's say I'm a true beginner in the marketing industry, and I don't even have a firm grasp on what marketing is -- so I turn to Google, and I type in ...
What Is Demographic Segmentation, & How Do You Do It?

What Is Demographic Segmentation, & How Do You Do It?

To explain further, Danny Tanner and Uncle Jesse were two of the main characters in Full House, a hugely popular family sitcom that aired from the lat ...
How to Set & Achieve Marketing Objectives in 2019

How to Set & Achieve Marketing Objectives in 2019

In the content marketing industry, setting objectives can be a double-edged sword. Focusing on serving your customers is what produces results. In thi ...
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