I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Digital marketing tips Know your customer. Know your customer. Alex Girard, an Associate Product Marketing Manager at HubSpot, says: "Personally, I think a big 'Ah-ha' moment for our customers when talking about ads strategy is when we tell them they need to match their content offer to a moment in the buyer's journey. Karla Cook, a Senior Manager of the HubSpot Blog Team, advises: "Don't just write about your products or services on your blog. As marketers, we should focus on generating demand through helpful and customer-centric campaigns." Jeff Vocell, a HubSpot Product Marketer, advises, "Marketers have never had a better opportunity to be growth leaders. and, what happens when sales pass them to services as a customer? Braden Becker, a Senior Staff Writer at HubSpot, notes -- "Marketers are increasingly shifting their SEO strategies from keywords to topics.
I think you’ll agree with me when I say digital marketing — and all its sub-categories, including SEO, social media, content creation, email, and more — is critical for any company’s growth in 2019.
With over four billion internet users globally, and more than 3.4 billion active social media users, it stands to reason digital marketing is vital for reaching a larger audience than you could through traditional methods alone.
Plus, digital marketing can help you better engage prospects, turn prospects into leads, and ultimately convert leads into loyal, delighted customers.
However, embarking on a digital marketing journey, particularly as a start-up or smaller company with limited online presence, can be both overwhelming and frustrating at times.
To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we’ve cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Keep reading to learn the 12 critical tips HubSpotters want you to know before you implement or refine your own digital strategy.
Digital marketing tips
- Know your customer.
- Match your content to every stage of a buyer’s journey.
- Don’t just write about your products or services.
- Focus on the long-term.
- Incorporate SEO into your overall content strategy.
- Understand the big picture when analyzing an advertisement’s performance.
- Remain flexible as audience preferences shift.
- Remain consistent in design when launching a campaign.
- Become a growth leader for your company.
- Personalize your content.
- Try new things.
- Don’t underestimate backlinks.
1. Know your customer.
Ari Plaut, a Product Marketer at HubSpot, suggests: “Keep on top of the pulse of the customer, and hold yourself accountable to it. Schedule monthly time to shadow your support team and your sales team. Your best content ideas will come straight from the source — your customers.”
Alex Girard, an Associate Product Marketing Manager at HubSpot, says: “Personally, I think a big ‘Ah-ha’ moment for our customers when talking about ads strategy is when we tell them they need to match their content offer to a moment in the buyer’s journey. It doesn’t make sense to target an ad for a sales demo at someone in the awareness stage. It also doesn’t make sense to target an awareness stage offer, like a recommended blog post, at someone who is ready to buy.”
3. Don’t just write about your products or services.
Karla Cook, a Senior Manager of the HubSpot Blog Team, advises: “Don’t just write about your products or services on your blog. That can immediately alienate anyone who isn’t already close to purchasing. Instead, invest the time in learning about what your target audience is interested in, and develop content that aligns these interests with what your brand can offer. For example, if you’re selling coffee makers, you might create a blog series that looks at different ways to improve your morning routine.”
4. Focus on the long-term.
Jeff Vocell, a HubSpot Product Marketer, suggests — “Focus on delight, not short-sighted acquisition. I’m a marketer, and I understand the pressure to deliver leads to sales each month. But employing short-sighted tactics that generate some attention and may result in a momentary spike ultimately won’t set you, or your customers, up for success in the long-term. As marketers, we should focus on generating demand through helpful and customer-centric campaigns.”
AJ Beltis, a HubSpot Content Optimization Specialist, told me — “While positioning a…
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