Tag: Marketing

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7 Digital Marketing Trends To Watch Out For In 2019

7 Digital Marketing Trends To Watch Out For In 2019

Most businesses use social media, search, and email as marketing channels. An omnichannel strategy is your company’s best way to build a one-of-a-kind ...
Dump the Sales Funnel in Favor of Lifecycle Marketing

Dump the Sales Funnel in Favor of Lifecycle Marketing

The sales funnel is obsolete. As early as 1904, the model was illustrated as a chart, with each stage influencing and leading to the next stage. Enter ...
Two Key Marketing Opportunities Amid Stories of Fake Traffic and Fraudulent Metrics

Two Key Marketing Opportunities Amid Stories of Fake Traffic and Fraudulent Metrics

When polled by CMO Council last year, 62% of marketers indicated that reports about false and faulty metrics have caused them to pull back on spend wi ...
10 Reasons Why a Professional Digital Marketing Certification Is Better Than a University Degree

10 Reasons Why a Professional Digital Marketing Certification Is Better Than a University Degree

A career in digital marketing can be an exciting one, and with digital marketing becoming such an important component of just about every company’s ad ...
B2C Content Marketing: What a Difference Commitment Makes [2019 Research]

B2C Content Marketing: What a Difference Commitment Makes [2019 Research]

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase ...
61 of the Best Marketing Tools to Build Your Strategy in 2019

61 of the Best Marketing Tools to Build Your Strategy in 2019

As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more ...
Opportunities for AI in Content Marketing Easily Explained

Opportunities for AI in Content Marketing Easily Explained

Chris implemented these examples himself via hands-on coding in the R programming language, using a deep understanding of mathematics, data science, a ...
New Year, New Strategy: Creating Your Video Marketing Plan for 2019

New Year, New Strategy: Creating Your Video Marketing Plan for 2019

Because of this, alongside the emergency of new trends and use cases, it’s important to take some time before diving into 2019 to assess what video ma ...
The Content Marketer’s Toolbox: 3 ‘Real-Life’ Tools for Gaining Insight, Inspiration, & Amplification

The Content Marketer’s Toolbox: 3 ‘Real-Life’ Tools for Gaining Insight, Inspiration, & Amplification

From my perspective there are three key, non-tech tools that should be content marketing toolbox staples. The “Real-Life” Staples to Gain First-Hand I ...
Strategic Video Marketing: How to Match Your Videos to Your Content Goals

Strategic Video Marketing: How to Match Your Videos to Your Content Goals

That being said, harnessing videos’ amazing potential to engage your audience and deliver your message effectively isn’t something that “just happens” ...
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