Category: Social Media Marketing

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Selling Without the Sales Pitch: The Right Way to Do Product Videos on Social Media

Selling Without the Sales Pitch: The Right Way to Do Product Videos on Social Media

You need video in your social media marketing right now, preferably on all platforms. Your followers, after all, aren’t there to be sold to outright, ...
Mark Zuckerberg on Why Facebook Won’t Remove ‘Fake News’ and 3 Other Takeaways From His Recent Interview

Mark Zuckerberg on Why Facebook Won’t Remove ‘Fake News’ and 3 Other Takeaways From His Recent Interview

The full transcript is available here, but we pulled out some of the key takeaways -- including the company’s plans for regulating “fake news,” its ne ...
Dressed-to-Impress: This Digital Agency Needed a Dashing Social Dashboard for Clients

Dressed-to-Impress: This Digital Agency Needed a Dashing Social Dashboard for Clients

Results and metrics matter, of course, but for ongoing relationships with multiple-stakeholders on the client side, you need to find ways to unmistaka ...
How to Get Thousands of Views on Your LinkedIn Content

How to Get Thousands of Views on Your LinkedIn Content

Write long-form status updates instead of LinkedIn articles. I'm not sure why LinkedIn gives more exposure to status updates than articles, but in my ...
8 of The Best Social Media Marketing Tips We’ve Got

8 of The Best Social Media Marketing Tips We’ve Got

Many companies have realized that using social media marketing results in higher conversion rates than traditional marketing. Develop a digital market ...
Five Ways to Use Social for SEO and Vice Versa

Five Ways to Use Social for SEO and Vice Versa

We also know that SEO efforts don't have the same effect on social algorithms as they do on search engines. Use research on one platform for the other ...
Up Your Social Media Game By Answering These 8 Branding Questions

Up Your Social Media Game By Answering These 8 Branding Questions

Social media actions, and even plans can exist on their own, but without having an understanding of the larger marketing and business strategy behind ...
How to Establish Thought Leadership on Emerging Social Platforms

How to Establish Thought Leadership on Emerging Social Platforms

You'll learn how to monitor the techsphere to find new social networks, create great content, and establish a social-influencer marketing strategy tha ...
How YouTuber MyLifeAsEva Scored 41 Million Views on a Single Video

How YouTuber MyLifeAsEva Scored 41 Million Views on a Single Video

Eva Gutowski, known to almost 9 million YouTube subscribers as MyLifeAsEva, published her first music video in 2015 -- and hasn't looked back since. A ...
5 Reasons to Stop Posting Hype on Social Media

5 Reasons to Stop Posting Hype on Social Media

In hopes of attracting fans, these influencers like to use hype and fake followers, and for a long time it helped bring in sucker customers. The hype, ...
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