Category: Social Media Marketing

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How LaurDIY Went From Dorm Room Blogger to YouTube Star With 8.4 Million Subscribers

How LaurDIY Went From Dorm Room Blogger to YouTube Star With 8.4 Million Subscribers

YouTube's queen of crafty tutorials, who has recently launched products at Target, Amazon and other major retailers, connects with fans by sharing int ...
Everything You Need to Know About Instagram’s New Shopping Features

Everything You Need to Know About Instagram’s New Shopping Features

Influencers and brands have two new ways to sell products to users scrolling and tapping through their Instagram feeds. After a summer of testing shop ...
The Complete Guide to Using Facebook Messenger Bots for Business

The Complete Guide to Using Facebook Messenger Bots for Business

What are Facebook Messenger bots (a.k.a Facebook chatbots)? Rather than opening an app (let alone downloading one), making a phone call (ew), running ...
How to Be Invisible Online — Without Going Off the Grid (Infographic)

How to Be Invisible Online — Without Going Off the Grid (Infographic)

It's important to go the extra mile to protect your personal information online. Image credit: Johner Images | Getty Images Companies and organization ...
Best Practices to Develop a B2B Social Media Strategy

Best Practices to Develop a B2B Social Media Strategy

Social media platforms have also opened new avenues of advertising and marketing for businesses, both B2B and B2C. These policies will help drive what ...
Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads

Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads

LinkedIn brings Dynamic Ads into Campaign Manager platform LinkedIn has added Dynamic Ads into its Campaign Manager platform. Templates, auto-translat ...
How to Use Social Listening to Find Clients

How to Use Social Listening to Find Clients

With no college degree or social network to fall back on, I joined LinkedIn per the recommendation of my mother who is a real estate broker and had be ...
How to Conduct a Social Media Audit (Includes a Free Template)

How to Conduct a Social Media Audit (Includes a Free Template)

In this case, it’s simply the process of hunting down all of your company’s social channels, as well as any impostor accounts, and compiling key infor ...
3 Takeaways From a Young Company’s International Media Tsunami

3 Takeaways From a Young Company’s International Media Tsunami

Did you hear about the guy who starting walking 20 miles to work and was rewarded with a car? So, Carr walked. When Carr explained he was walking to h ...
Snapchat Advertising 101: How to Run Effective Snapchat Ads

Snapchat Advertising 101: How to Run Effective Snapchat Ads

But… Snapchat has nearly 200 million daily users, watching 10 billion videos per day. Because of that… Snapchat is different than the others. Types of ...
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