Category: Social Media Marketing

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How to Use Instagram for Lead Generation

How to Use Instagram for Lead Generation

According to Instagram, over 2 million businesses currently advertise on the social network monthly including global brands like Beats By Dre, who rep ...
How To Start, Manage and Grow Your Social Network Without a Huge Time Commitment

How To Start, Manage and Grow Your Social Network Without a Huge Time Commitment

Fortunately, building an audience doesn’t take long with the right strategy. Pick a few that you consider successful, and examine the kind of content ...
How Dell, SAP and Dun & Bradstreet Collaborate with Influencers to Scale Successful B2B Content #MPB2B

How Dell, SAP and Dun & Bradstreet Collaborate with Influencers to Scale Successful B2B Content #MPB2B

The panel was led by TopRank Marketing CEO Lee Odden and included the following rockstar marketers: Luciana Moran – Senior Vice President, Content & C ...
Digital Marketing News: LinkedIn Gets Events & Objective-Based Ad Features, Growing Nanoinfluencers, & MarTech Trends

Digital Marketing News: LinkedIn Gets Events & Objective-Based Ad Features, Growing Nanoinfluencers, & MarTech Trends

LinkedIn (client) Are You Ready for the Nanoinfluencers? The New York Times takes a close look at the increasingly wide scope of nanoinfluencers in th ...
Webinars That Wow: 5 Tips for Create Engaging Webinars #MPB2B

Webinars That Wow: 5 Tips for Create Engaging Webinars #MPB2B

So the question is: How can brands create content that prospects “want” to consume and engage with? Webinars are certainly not new to marketing, but i ...
How B2B Marketers Can Drive Growth in the Age of Assistance #MPB2B

How B2B Marketers Can Drive Growth in the Age of Assistance #MPB2B

This is when he flipped the script and engaged the entire audience in a 5 minute Bollywood dance lesson. Our connection to our devices is changing con ...
Social Media Strategy: Rebranding Heritage At Burberry

Social Media Strategy: Rebranding Heritage At Burberry

Classic, elegant and quintessentially British, Burberry’s latest reinvention made many take notice thanks to a powerful social media strategy. In only ...
Designing a Facebook campaign to advocate for better opioid care

Designing a Facebook campaign to advocate for better opioid care

It’s 1943 and the German air superiority has devastated the Allied forces. Here’s how an activist group might advocate for better opioid treatment ser ...
How 39 Major Businesses Use Instagram Stories (Infographic)

How 39 Major Businesses Use Instagram Stories (Infographic)

Image credit: 99firms.com Instagram Stories have about 300 million active daily users -- and one-third of the most-viewed Stories come from businesses ...
Your First Look at Snapchat’s Snap Originals & What It Means for You

Your First Look at Snapchat’s Snap Originals & What It Means for You

In this post, we’re going to take a look at the new Snap Originals announcement and discuss what it means for both Snapchat, marketers who use it, and ...
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