Category: Social Media Marketing

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6 Ways Top Influencers Are Implementing AI and Machine Learning to Grow Their Followers

6 Ways Top Influencers Are Implementing AI and Machine Learning to Grow Their Followers

With over 31.25 million Facebook posts per minute, 6000 tweets per second and 95 million Instagram posts every day, it's genuinely commendable how top ...

Top Takeaways from LinkedIn’s New ‘Enlightened Tech Buyer’ Report

As new solutions and innovations continue to enhance the way businesses operate across every industry, every key department has increasing tech needs ...
Social Share of Voice: What it Means and How to Get More of It

Social Share of Voice: What it Means and How to Get More of It

Social share of voice measures brand exposure based on social media conversation. In other words, traditional share of voice tracks what brands say, a ...

Digital Marketing News: Influencers Try Escapex, Gating B2B Content, YouTube’s Quality Watch Time, & Pinterest Conversions

MediaPost Using Trust as the Driving Force Behind Marketing Strategies 61 percent of millennials are concerned about global conditions and feel person ...
How to Use UTM Parameters to Track Social Media Success

How to Use UTM Parameters to Track Social Media Success

UTM parameters. What are UTM parameters? UTM parameters are pre-defined text codes added to a URL to track important data about website visitors and t ...
Banking bots highlight conversational commerce trend

Banking bots highlight conversational commerce trend

Western Union joined MasterCard and Wells Fargo among the financial services leaders to announce chatbots for Facebook Messenger at the social network ...
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