Category: Social Media Marketing
6 Ways Top Influencers Are Implementing AI and Machine Learning to Grow Their Followers
With over 31.25 million Facebook posts per minute, 6000 tweets per second and 95 million Instagram posts every day, it's genuinely commendable how top ...
Digital Marketing News: Twitter’s Hidden Replies, LinkedIn’s Reactions, Google’s Image Increase, & Facebook’s Ad Manager Refresh
Twitter to launch a ‘hide replies’ feature, plus other changes to its reporting process In June Twitter plans to launch an experimental feature to hid ...
Optimize Your B2B Content Performance with an SEO Audit
How will you take what you find and make it actionable?
Why & When SEO Audits Are Worthwhile An SEO audit is a great place to start when you’re trying ...
Top Takeaways from LinkedIn’s New ‘Enlightened Tech Buyer’ Report
As new solutions and innovations continue to enhance the way businesses operate across every industry, every key department has increasing tech needs ...
Social Share of Voice: What it Means and How to Get More of It
Social share of voice measures brand exposure based on social media conversation.
In other words, traditional share of voice tracks what brands say, a ...
Digital Marketing News: Influencers Try Escapex, Gating B2B Content, YouTube’s Quality Watch Time, & Pinterest Conversions
MediaPost Using Trust as the Driving Force Behind Marketing Strategies 61 percent of millennials are concerned about global conditions and feel person ...
7 Great Reasons to Get Really Excited About Bulk Publishing
You might have an unwarranted fear of bulk publishing on social media.
But for social media managers who aren’t yet on board with bulk publishing, it’ ...
Everything Old Is New Again: Why & How to Refresh B2B Content
Content creation—it’s the linchpin of our B2B content marketing strategies.
Refreshing existing content is a massive opportunity, playing an integral ...
How to Use UTM Parameters to Track Social Media Success
UTM parameters.
What are UTM parameters?
UTM parameters are pre-defined text codes added to a URL to track important data about website visitors and t ...
Banking bots highlight conversational commerce trend
Western Union joined MasterCard and Wells Fargo among the financial services leaders to announce chatbots for Facebook Messenger at the social network ...