Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?. But, a week later, video marketers aren’t really sure which of the 2017 Super Bowl ads won the big game. “Hero’s Journey” got a score of 7.47 from this year’s Ad Meter panel, beating out “All-New Honda CR-V 2017 Big Game Commercial – Yearbooks,” which got a score of 6.97. The top video from a brand – both in total views and views in its first three days – is the YouTube version of “A Better Super Bowl | NFL Hyundai Super Bowl LI.” At last count, it had 25.8 million total views. And it got 21.2 million of those views in the first three days. And it got all 9.2 million of those views in the first three days. That score improved to 29.7 after the Big Game (Feb. 6-8). That score improved to 29.7 after the Big Game (Feb. 6-8). Different Metrics Give Different Results So, who cares if different metrics produce different winners? That made this the second-most ad-cluttered Big Game behind only Super Bowl 2013, which totaled 51:40.)

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Sports fans know who won Super Bowl 2017. It was the New England Patriots, who overcame a 25-point deficit in the third quarter to beat the Atlanta Falcons by a score of 34 to 28 in overtime. But, a week later, video marketers aren’t really sure which of the 2017 Super Bowl ads won the big game. Why? Well, the outcome kinda, sorta depends on which metrics you happen to use.

For example, ‘Hero’s Journey’ Starring Melissa McCarthy’ was ranked the top commercial in the 29th annual USA TODAY Ad Meter.

“Hero’s Journey” got a score of 7.47 from this year’s Ad Meter panel, beating out “All-New Honda CR-V 2017 Big Game Commercial – Yearbooks,” which got a score of 6.97. If these metrics seem a little obscure, they’re only trotted out on special occasions like the Super Bowl or Rio Olympics.

Speaking of overtime, the winner of the YouTube AdBlitz won’t be announced until Wednesday, Feb. 15. All we know at this point is the top ads (based on Game Day views) as of Monday, Feb. 6 at 2 a.m. ET. In the top spot was “Budweiser 2017 Super Bowl Commercial | ‘Born The Hard Way’.”

It was followed by “Ghost Spuds | Bud Light Super Bowl Commercial 2017 feat. Spuds MacKenzie.” But, sports fans have already learned – and video marketers should already realize by now – that knowing who was ahead last week in the AdBlitz voting is probably as irrelevant as knowing who was ahead at half-time during the Big Game.

By the way, this isn’t a scientific wild-ass guess. I’ve already looked at the Tubular Labs data for the first three days of videos related to this year’s Super Bowl. The top video from a brand – both in total views and views in its first three days – is the YouTube version of “A Better Super Bowl | NFL Hyundai Super Bowl LI.” At last count, it had 25.8 million total views. And it got 21.2 million of those views in the first three days.

In second place is the Facebook version, which is entitled, “ICYMI: These troops couldn’t be home for Super Bowl LI, so we brought home to them.” At last count, it had 9.2 million total views. And it got all 9.2 million of those views in the first three days.

However, I also looked at Tubular Labs data for engagements and saw some different results. In first place, with 135,000 total engagements (likes, shares, and comments) at last count is the Facebook version of “Watch the Official Cleaner of Super Bowl LI get dirty in his sexy new Super Bowl ad.” It is followed by “ICYMI: These troops couldn’t be home for Super Bowl LI, so we brought…

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