With the rise of live video and video content, we’re viewing more content than we ever have before. Whether that story is to advertise a product or service, deliver information, provide entertainment, or build trust, that’s up to you. Of the companies that have experimented with Facebook Live, 78% said that the platform was an effective marketing tool. As a brand, there’s no better opportunity to humanize yourself and engage in a one-on-one conversation with your audience than through live video on social media. In-stream video advertisements are your ads that play within other video content. Your video plays on mobile and social without sound, so make sure your message is clear and you start your video with compelling images that increase conversion rates. For emails, videos with the best performance include: Product Descriptions & Demonstrations Customer Testimonials Educational & Training Videos Event Promotions Whether you embed the video in your email or create a static image with a play button to indicate a video, you’ll see more interaction and an increased click-through rate from your email campaigns. According to findings by HubSpot, including a video on your landing page can increase conversion by 80%. Conclusion Marketers that are ahead of the curve are using video throughout the marketing funnel and for more than just brand awareness. Video marketing is one of the smartest ways to market your business.
The way your customers consume content continues to evolve. Video marketing is all the rage and continues to be a hot topic for brands large and small.
With the rise of live video and video content, we’re viewing more content than we ever have before. We’re learning through each view. We’re finding new audiences that engage with our material. We’re including innovative storytelling and unique ways to grab attention and build relationships.
How are you leveraging video marketing for your audience?
This may seem like a loaded question. It’s about your video platform. It’s also about the story you’re trying to tell. According to findings by HubSpot, 64% of users are more likely to buy a product online after watching a video.
Whether that story is to advertise a product or service, deliver information, provide entertainment, or build trust, that’s up to you.
Video marketing takes on many forms. From the big brands that are able to display ads on Snapchat to the small business owners looking to make a splash with video, remember your target audience and create a unique experience to get ahead of the game.
Go Live on Social Platforms
Your social media feeds are filling up with live video. If you have something to announce or promote, go live on your company’s Facebook, Snapchat, Instagram, or Twitter feed. Understand that each platform has a different audience, so put snippets of information on each platform to keep them interested and engaged.
Audiences love live video because it’s authentic content. It’s an immediate reaction and message directly to your audience. There’s no script; there’s no editing and master versions.
Of the companies that have experimented with Facebook Live, 78% said that the platform was an effective marketing tool.
Why Use Live Video?
Show your human side. Provide a sneak peek into company events or new products. Live video has the chance to become the face of your business. As a marketer, you want to reach the highest number of people.
- Communicate Corporate or Organizational Values
- Create Relationships & Communicate With Your Audience
- Showcase Your Brand
- Conduct a Q&A Session to Learn About Your Followers
Pick your channel appropriately. Attract your audience and increase your following. Whether your audience is on Facebook, Instagram, or Snapchat, develop a strategy to reach them. Don’t be in all places at once.
Snapchat and Instagram users like quick, consumable content. You can also try Stories, which are videos and photos that disappear after 24 hours (and coming to Facebook soon). Facebook users may watch a short video or a longer form video. Know your audience and deliver content that appeals to your users.
Gary Vaynerchuk has built a personal brand with video marketing, using Instagram Live, Snapchat, and YouTube daily mashups to build awareness and market himself. Jay Shetty is an international motivational speaker that speaks on Facebook Live and holds Q&A’s on Huffington Post and other platforms. Both go viral, and both have adapted to the changing video landscape. Take a lesson from these two entrepreneurs to master your video marketing strategy.
For brand audiences, according to Livestream, 80% of users would rather watch a live video than read a blog post and 82% prefer live video to regular social media posts.
As a brand, there’s no better opportunity to humanize yourself and engage in a one-on-one conversation with your audience than through live video on social media. Leverage that for your brand.
Utilize Video Advertisements
Boosting and displaying video advertisements allows you to hone in on your target audience. To users across mobile, social, and desktop computers, you can capture attention with brief, appealing advertisements.
Develop a cross-channel campaign—websites, social platforms, mobile devices, connected televisions—to reach users at all stages of brand discovery or the purchasing process across all devices.
In-stream video advertisements are your ads that play within other video content. It’s a great way for your brand to include a short segment in front of viewers already looking for video content. From pre-roll ads before a video plays, mid-roll ads during a piece of content, or an ad after a video plays, you have a unique opportunity to get your message heard quickly.
Keep video ads short and tight, delivering value with minimal distraction to viewers. For ads, it’s important to display strong calls to…
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