Bots give you a super easy way of creating a messaging environment without needing a devoted team of sales reps. Make sure to sound human when you’re setting up your bot. You probably already use all three of those tools, so adding a bot like GrowthBot is an easy next step. So why not have a bot do it for you? You can program sets of questions to find out where a customer is in the sales funnel. Organize your team When we say “marketing strategy,” we often think of things like SEO, Facebook Ads, and blog posts. Personalize the user experience 71% of customers prefer personalized ads. The bot does it all. The bot interacts with the customer to find the right product, and the customer can even head to the checkout right from the bot interface. Getting to know your users better is an important part of every marketing strategy. You have to think about your customers every step of the way.
Sometimes when I talk about ecommerce marketing, I hear someone say it.
“I’m surprised robots haven’t replaced all of us yet.”
People say it all the time.
There’s no doubt that automation is getting more and more popular, but many people view it as a threat to their jobs.
While I can’t say for sure if The Singularity will happen anytime soon, I do know that robots can help you do your job without replacing you.
So, even though that dreaded moment might be coming, I think you’re safe for now.
When it comes to marketing, automation is a powerful tool that allows you to get more done in less time.
Recently, marketing bots have become a popular form of automation.
A bot is basically software that you can program to carry out a certain set of actions all on its own.
It’s like a wind-up toy. You build it to do what you want it to, then you wind it up and let it perform the actions all by itself.
This can save you a ton of time and help you complete tasks more effectively. If you program the bot correctly, you don’t have to worry about human error.
And bots are usually cheap to set up and run. Plus, they’re easy to program. (You don’t need to know how to code.)
Bots haven’t been trendy for long, so a lot of bot possibilities are still being explored. But there are also several ways to incorporate bots in your digital marketing right now.
Interested in using bots? Let me help you get started. Here are my 9 favorite ways to include bots in any marketing strategy.
1. Communicate with website visitors
This is one of the most useful and popular bot actions. It takes a huge amount of work off your hands, and it has a ton of benefits.
When visitors come to your site, they’ll want answers about your products or services. If they can’t find those answers, they may never come back.
Helping your potential customers is a priority, but that can be difficult if you have a small customer support or sales team.
That’s where bots can come in and save the day.
You can set up a bot to emulate live chat and talk with your customers.
Bots from My.LiveChatInc.com, for example, are set up to do just that.
It might come as a surprise that customers actually appreciate messaging.
Econsultancy found that 57% of customers prefer live chat.
In one survey by Ubisend, almost half of the respondents preferred messaging to email or phone.
Bots give you a super easy way of creating a messaging environment without needing a devoted team of sales reps.
Make sure to sound human when you’re setting up your bot.
Write questions and messages in your own voice, and make sure it aligns with your branding.
If the bot sounds too stiff, people will be less likely to interact with it.
For an added touch, try giving your bot a name and/or a profile picture. Most bot providers allow this kind of customization.
You can set this default bot persona to be a generic name and image, but I suggest using a real person within your company.
Even if the customer ends up talking with someone else, they’ll still respond positively to seeing a real human at work (even if it’s not).
2. Conduct research
I write dozens of blog posts each year. I’ve learned to streamline the process, but I still spend quite a bit of time on research.
If you’ve ever had to research an article, you know it can sometimes be a pain.
I’m always looking for ways to research more efficiently, and I was surprised to find that bots can help you do exactly that.
Take GrowthBot, for example.
This bot can do everything from finding prospects to analyzing traffic.
Something that’s nice about GrowthBot is its accessibility. You can use it with Slack, Facebook Messenger, and Twitter.
You probably already use all three of those tools, so adding a bot like GrowthBot is an easy next step.
If you find yourself multitasking every day, a bot can take on some of those responsibilities and let you focus on the important things.
I should point out that using bots for researching isn’t the best option for everyone.
If all you’re doing is a few Google searches here and there, having a bot dedicated to research would honestly be overkill.
But if you’re constantly checking up on your competition and always finding fresh content to use, then a bot will be worth its weight in gold for you.
3. Qualify your leads
That’s right. These bots can even qualify your leads for you.
Lead management can often give you a headache. Leads sometimes require a lot of nurturing, and while it’s worth the result, it’s also pretty tiring.
So why not have a bot do it for you?
You can program sets of questions to find out where a customer is in the sales funnel.
This works surprisingly well, and often, your customers won’t even know they’re talking to a bot.
Driftbot by Drift is a good example of this kind of software.
The bot looks just like a live chat box.
Since it looks so common, your users will be happy to engage with it.
The best way to properly qualify your leads is to use live chat (with a real person) alongside the bot.
The bot handles the grunt work of bringing the lead in and finding the right product or service for them.
Then you or one of your reps can come in and close the deal.
It’s dead easy and works seamlessly with your existing lead nurturing strategies.
4. Organize your team
When we say “marketing strategy,” we often think of things like SEO, Facebook Ads, and blog posts.
We don’t often think of team performance.
But that’s one of the most important parts of every marketing strategy. (Unless you’re a solopreneur.)
There’s always a certain amount of friction that happens within teams. Getting everyone on the same page will reduce that friction and help you do everything better.
These bots help you track what everyone on your team is doing and keep everyone up to date with each other.
These tools are especially useful if you’re a part of a remote team.