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Social Media

Social Media

Should you even be using social media at all? You can still lead with a content and value-based social media strategy but it’s really difficult to get ...
Local Business Links and Reputation: Competitive Difference-Makers in SEO

Local Business Links and Reputation: Competitive Difference-Makers in SEO

These days, local businesses and search marketers struggle to come out on top in search results landscapes full of moderately strong competitors that ...
The Basics of Branding in 2019: What You Need to Know

The Basics of Branding in 2019: What You Need to Know

One of the best examples of brands engaging customers into their branding strategy is the Starbucks White cup contest. Going beyond digital In recent ...
15 of the Best Chrome Extensions for Social Media Marketers in 2019

15 of the Best Chrome Extensions for Social Media Marketers in 2019

The 15 best Google Chrome extensions for social marketers Your day is going to be busy. All that and (much) more for your busy social marketing day. S ...
Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live

Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live

Instead, brands seem focused on their overall video strategy … “live” included: 85% of brands posted at least one video last year, and the majority of ...
Creating LinkedIn Ads That Convert Like Crazy

Creating LinkedIn Ads That Convert Like Crazy

The headline and the image are the most important factors in your ad. If you don’t grab users’ attention with a compelling headline or an eye-catching ...
Need More from Email Marketing? Learn from Competitors

Need More from Email Marketing? Learn from Competitors

Your company can use these competitors as role models for your email marketing. Ten Thousand, as an example, sends a 10-percent-off coupon code with t ...
The Thing that Keeps Many Conscientious Writers from Trying Freelance Writing

The Thing that Keeps Many Conscientious Writers from Trying Freelance Writing

If you’re concerned about whether or not you’d be a good service provider, there’s a good chance you’d be a perfectly acceptable service provider. Bec ...
Content Marketing Inspiration from Direct-to-Consumer Brands

Content Marketing Inspiration from Direct-to-Consumer Brands

D2C brands lead the way in many facets of content marketing. For content marketers, that means more in-depth articles and blog posts, explainer videos ...
HubSpot’s 12 Favorite Digital Marketing Tips

HubSpot’s 12 Favorite Digital Marketing Tips

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and mor ...
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