Finding Your Big Ideas with Improv: A #CMWorld Twitter Chat with Kathy Klotz-Guest

Finding Your Big Ideas with Improv: A #CMWorld Twitter Chat with Kathy Klotz-Guest

Imagine my surprise when I saw a session on improv on the agenda for this year’s Content Marketing World. #Cmworld — Kathy Klotz-Guest, #Inbound18, #CMWorld18 Speaker (@kathyklotzguest) August 14, 2018 A1) By communicating like a real human. That heart-felt voice helps your audience better connect with you. I think that’s a good guideline for the business world. #CMWorld https://t.co/5jplMq62Fr — David Simanoff (@dsimanoff) August 14, 2018 A1: Well, in improv at an open mic you can’t fake your personality. And in business (marketing) we need to have a personality. A3 So many …learn how to hear an offer (listen) and “yes and” an idea so you heighten that idea out with your team and build it out together – to a place you might not have gotten to yourself. Learn how to make other ppl look good – which is focusing content on others #Cmworld — Kathy Klotz-Guest, #Inbound18, #CMWorld18 Speaker (@kathyklotzguest) August 14, 2018 A3: We need to follow improv rules of accepting and moving forward with the other person’s suggestion, no matter what it is. #CMWorld — Kristen McCabe (@AusmericanGirl) August 14, 2018 A3: Improv relies on creativity…much as writing content marketing does. #CMWorld Want more?

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If you’re like me and have attended an improv show, you sat in awe of the talented actors on stage. Their ability to perform without a script amazes me. “I could never do that,” I would say to myself.

Imagine my surprise when I saw a session on improv on the agenda for this year’s Content Marketing World. Kathy Klotz-Guest, improv comedian and author of “Stop Boring Me!”, will share with attendees how organizations can apply improv to solve content marketing challenges.

We wanted a sneak peek of her session, so we asked Kathy to join us on a recent #CMWorld Twitter chat. What follows is a brief look at our conversation. It’s clear that we marketers can learn a thing or two from improvisational thinkers.

Improv often connotes “Open Mic Night” in comedy clubs. How can we shift that mentality to the business world?

A1 part 2. We also need companies to understand that humor is human and that all types of content have some degree of risk. An improv mindset is also about being agile, listening, and being willing to shift, experiment, and try new things. Huge for business. #Cmworld

— Kathy Klotz-Guest, #Inbound18, #CMWorld18 Speaker (@kathyklotzguest) August 14, 2018

A1) By communicating like a real human. Too many brand’s voices feel robotic and…

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