Author: Rose Leadem / Source: Entrepreneur What’s one of the best platforms for reaching a younger audience? Snapchat. At least that’s wh
What’s one of the best platforms for reaching a younger audience? Snapchat. At least that’s what McDonald’s appears to think.
Today, in an attempt to add more young people to its workforce, McDonald’s Australia launched “Snaplications.” Snapchat users can apply for a job through the social app.
Through a McDonald’s-themed lens, a user will see themselves in a McDonald’s uniform, and in a 10-second Snap, the applicant must convey their resume and why they should be hired. After sending the Snaplication to McDonald’s Australia’s account, @maccas, an applicant will receive a link to the company’s career site to complete the process.
McDonald’s is putting the pressure on with its elevator-pitch-like application process. “When we’re assessing the opportunity for them to come and join our 100,000 crew base, we’re really looking at attitude and enthusiasm. I think within 10 seconds, we can get that across,” McDonald’s Australia’s digital director Mark Wheeler…