With Maturity Comes Results for Australian Content Marketers

CLEVELAND--(BUSINESS WIRE)--More experience means more content marketing success for Australian marketers. That’s just one of the key findings in the new Content Marketing in Australia 2017: Benchmarks, Budgets, and Trends report from the Content Marketing Institute, a UBM company, in partnership with the Association for Data-driven Marketing and Advertising (ADMA). This year’s report is sponsored by LinkedIn Marketing Solutions. 56% of Australian marketers in the sophisticated/mature phase of content marketing consider their organization’s approach to content marketing to be extremely or very successful, compared with 25% of the overall sample and 3% of organizations in the young/first-steps phase. “While early-stage content marketers can learn many things from their more mature peers, one of the most striking – and encouraging – observations about those in the early phase is that 71% agree that their organization is focused more on building long-term relationships than on getting quick results from content marketing,” explains Joe Pulizzi, founder Content Marketing Institute and author of four content marketing books including Content Inc. “That tells me that many Australian organizations that are just starting out with content marketing have the right idea – content marketing is an opportunity to create ongoing value. 68% of Australian marketers agree that their organization values creativity and craft in content creation and production. “There are no ‘quick fixes’ with content marketing. Marketers who commit to the approach, document their strategy, and create ongoing value for their audience will see long-term results.” For research charts, a video, quotes and more, check out this Dropbox. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring. ADMA represents the new era of marketing and advertising—a 360 view from end-to-end.

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CLEVELAND–(BUSINESS WIRE)–More experience means more content marketing success for Australian marketers. That’s just one of the key findings in the new Content Marketing in Australia 2017: Benchmarks, Budgets, and Trends report from the Content Marketing Institute, a UBM company, in partnership with the Association for Data-driven Marketing and Advertising (ADMA). This year’s report is sponsored by LinkedIn Marketing Solutions.

With maturity comes results for Australian content marketers.
New #research via @CMIContent cmi.media/au2017

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To see our analysis and download the full report visit: http://contentmarketinginstitute.com/2016/11/australian-content-marketers-research
What did we find?
56% of Australian marketers in the sophisticated/mature phase of content marketing consider their organization’s approach to content marketing to be extremely or very successful, compared with 25% of the overall sample and 3% of organizations in the young/first-steps phase.
“While early-stage content marketers can learn many things from their more mature peers, one of the most striking – and encouraging – observations about those in the early phase is that 71% agree that their organization is focused more on building long-term relationships than on getting quick results from content marketing,” explains Joe Pulizzi, founder Content Marketing Institute and author of four content marketing books including Content Inc. “That tells me that many Australian organizations that are just starting out with content marketing have the right idea – content marketing is an opportunity to create ongoing value. I don’t think we could have said that a year ago when the Australian marketers we surveyed reported a heavy focus on leads and sales.”
Other Key Highlights:
  • 35% of Australian marketers say their organizations are in the
    sophisticated/mature phases of content marketing; 28% are
    in…

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