Mastering the Social Media Value Chain

If sales today is all about education, then MSPs need to invest in social channels because that’s where people discover, share, respond to, and engage with your content. Whether your sales education strategy includes content marketing or direct one-to-one sales prospecting, social can help. Generate leads and sales Your client base is on social media, and most of them use it to help make purchasing decisions. Learn about your ideal audience The more you know about your target audience – what they want and what conversations they’re engaged in – the more successful you’ll be. The micro-blogging tool can be a great way to promote your content with quick links and can help you build relationships with your audience. Follow your customers and partners, retweet interesting and relevant content, respond to feedback, and be active where you want people to engage with you. Tell them that you frequently post information and updates they might find useful. 7.Observe and measure Pay attention to your followers and reevaluate your messages and strategy with each campaign to get the most out of the social media value chain. Tracking your efforts against your goals lets you evaluate which platforms and specific posts are most effective at reaching your overall goals. Contact us today for help in developing a social media marketing strategy to help achieve your business goals.

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Over the past 25 years, there’s been a sweeping
evolution in the social media domain
and much change in how
people and brands engage socially online. While it is true the
first use of social media emerged in the late 1970s,
it wasn’t until about 2006
that we saw social media come into
the mainstream with the growing popularity of Facebook and launch
of Twitter.

With the breakthrough of social communication, social media
marketing has created a new world of opportunities for you, as MSP
sales and marketing folks, to connect with your target audience –
but only if you can master the social media value chain. In this
post, you’ll learn to break down the social media value chain, and
how to implement a seven-step social media strategy so you can
unlock the power of social. Discover how the right approach to
social media marketing can help you generate top of funnel leads
and nudge them down the funnel.

If
sales today is all about education
, then MSPs need to invest in
social channels because that’s where people discover, share,
respond to, and engage with your content. People already use social
media for news, information, how to’s, and conversations. Whether
your sales education strategy includes content marketing or direct
one-to-one sales prospecting, social can help.

At a high-level, social offers three key benefits for MSP sales
and marketing professionals:

  1. Social media builds trust and trust is
    your number one sales weapon.
    By leveraging your social
    channels to
    develop trust
    you will be able to generate more leads.
  2. Social media enables social listening. Use
    social media to listen to your audience and find out what they care
    about. You can easily tune into valuable feedback, gain real
    insights, and eavesdrop on public conversations your customers and
    prospects have about you and your competitors.
  3. Social media gives your MSP marketing and sales efforts
    a fighting chance
    . People can – one hopes – find your
    content via Google, SEO, and email even if you don’t have a social
    presence. But without one, you’re cutting off a powerful avenue
    that can help you reach a potentially huge pool of prospects.
    You’re not giving your content a fighting chance if you’re not
    doing some social promotion.

The Social Media Value Chain for MSPs

How do you harness the value social can bring your organization?
By understanding the social media value chain and using it to your
advantage! Below we have outlined the four components of the social
media value chain.

  • Build your brand
    • Social media gives you visibility, lets you start
      conversations, and provides an opportunity to start building
      trust.
    • Your company’s image can be enhanced when you post regular
      updates to Facebook and Twitter, which demonstrates that you are a
      modern, proactive business with a continual interest in industry
      developments.
  • Generate leads and sales
    • Your client base is on social media, and most of them use it to
      help make purchasing decisions.
  • Nurture client relationships
    • Social media can contribute to your sales strategy because it
      lets you subtly but constantly alert customers to new products and
      services.
  • Position your company as a thought leader
    • You can share your knowledge and come across as an authority in
      your field when you use social media to educate and engage your
      target audience, including current clients, prospect, peers and
      vendors.
7 Step Strategy to Master the Social Media Value
Chain

It’s important to have a strategy and plan in place before you
move your MSP business into the social domain. This seven-step
strategy will help you master the social media value chain.

1. Learn about your ideal audience

The more you know about your target audience – what they want
and what conversations they’re engaged in – the more successful
you’ll be. What are your audience’s demographics and interests?
What sites do they frequent? What social channels do they use and
what captures their attention there? And as you build your
social following
, you’ll gain many of these insights.

2. Define your goals

Set
SMART social goals
– goals that are specific,…

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