Category: Content Marketing

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The Basics of Branding in 2019: What You Need to Know

The Basics of Branding in 2019: What You Need to Know

One of the best examples of brands engaging customers into their branding strategy is the Starbucks White cup contest. Going beyond digital In recent ...
Creating LinkedIn Ads That Convert Like Crazy

Creating LinkedIn Ads That Convert Like Crazy

The headline and the image are the most important factors in your ad. If you don’t grab users’ attention with a compelling headline or an eye-catching ...
Need More from Email Marketing? Learn from Competitors

Need More from Email Marketing? Learn from Competitors

Your company can use these competitors as role models for your email marketing. Ten Thousand, as an example, sends a 10-percent-off coupon code with t ...
The Thing that Keeps Many Conscientious Writers from Trying Freelance Writing

The Thing that Keeps Many Conscientious Writers from Trying Freelance Writing

If you’re concerned about whether or not you’d be a good service provider, there’s a good chance you’d be a perfectly acceptable service provider. Bec ...
How to Stand Out in an Overpopulated World of Content Marketing Experts

How to Stand Out in an Overpopulated World of Content Marketing Experts

Search for “content marketing expert” on Google and you’ll see 614 million results. Who knew an expert in cuddling was even a thing? Caroline Nuttall ...
Good Decision Making Requires Good Data

Good Decision Making Requires Good Data

You can’t effectively manage your business without accurate data. In B2B businesses with long sales cycle the only way to assess the effectiveness of ...
5 Mind Hacks You Need to Know Before Starting a Business

5 Mind Hacks You Need to Know Before Starting a Business

Below are some of the ways you can start your business on the right foot by delving into some excellent brain hacks to improve your chances of creatin ...
More Is Not Better: How to Effectively Target Retail Promotions

More Is Not Better: How to Effectively Target Retail Promotions

Even though we’re loyal customers, we still check to make sure we have a coupon before heading to the store. The retailer sends us coupons all the tim ...
4 Marketing Lessons From ‘Mayor Pete’ Buttigieg

4 Marketing Lessons From ‘Mayor Pete’ Buttigieg

Mayor Pete Buttigieg, the 37-year-old openly gay mayor of South Bend, Indiana with a hard-to-pronounce last name (according to his Twitter profile, it ...
Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples]

Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples]

The boxes look similar – using the same font and shapes – and worse, the critical call to action is in a smaller font. Look what happens when Mozilla ...
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