Category: Content Marketing

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Video: Why B2B Companies Have a Content Marketing Advantage

Video: Why B2B Companies Have a Content Marketing Advantage

Nearly six years ago, Red Bull shocked the world and live-streamed daredevil Felix Baumgartner falling from space. It was an exciting time for two rea ...
How to Qualify the Right Leads for Phone Calls

How to Qualify the Right Leads for Phone Calls

You don't want more leads -- you want more qualified calls. And if you are an entrepreneur who sells high-ticket offers to a sophisticated audience, i ...
What This Leader of a Multimillion-Dollar Company Does Each Day to Keep Her Focus

What This Leader of a Multimillion-Dollar Company Does Each Day to Keep Her Focus

Opinions expressed by Entrepreneur contributors are their own. Young talks about starting from the bottom and working her way up from there, including ...
An Insider’s Guide to Keeping Your Video Budget in the Black

An Insider’s Guide to Keeping Your Video Budget in the Black

Modern brands need to know not only what kinds of videos to make, but also how to shoot them without blowing the budget. Video can make you a marketin ...
Interactive Content Marketing: Why B2B Marketers Should Take Their Content from Boring to Bold

Interactive Content Marketing: Why B2B Marketers Should Take Their Content from Boring to Bold

But why should B2B marketers consider adding interactive content to their mix? #1 – Interactive content is more engaging than static content—for the l ...
How Cisco Merges Martech With Creative Content

How Cisco Merges Martech With Creative Content

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Confer ...
How to Tap Into Emotions and Boost Your Content Marketing

How to Tap Into Emotions and Boost Your Content Marketing

But what about your readers’ emotional needs? Now, the rest of my job is to engage you, to continue to feed your emotions, and move you along in two w ...
Content Marketing for Baby Boomers

Content Marketing for Baby Boomers

This group of potential customers can be reached with content marketing via Facebook, YouTube, and internal blogs. There are, nonetheless, some trends ...
How to Improve Your Link Building Outreach Pipeline

How to Improve Your Link Building Outreach Pipeline

Without a proven way to analyze these questions, your link building efforts won’t be as efficient as they could be. Our link building workflow We've b ...
Pitching 101: Reaching Out to the Media and Getting Them to Bite

Pitching 101: Reaching Out to the Media and Getting Them to Bite

To help you get the coverage you’re looking for, I asked Jason Feifer, the editor-in-chief of Entrepreneur magazine, to share his thoughts on the subj ...
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