Category: Content Marketing

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Want More Creative Content Ideas? Break These 6 ‘Rules’

Want More Creative Content Ideas? Break These 6 ‘Rules’

As you’ll see in the video below – the latest in CMI’s Mastering Content Marketing series – Kathy believes that the most interesting ideas come from f ...
Tapping Key Takeaways from Recent Research on Fortune 500 Social Media Usage

Tapping Key Takeaways from Recent Research on Fortune 500 Social Media Usage

Instagram interest is on the rise. These all reflect trends found among Fortune 500 companies on social media, according to recent research from the U ...
Make the Most of Holiday Shopping With These 3 Tips

Make the Most of Holiday Shopping With These 3 Tips

It’s not enough to just leverage ads or only focus on an influencer strategy. Make sure to get all of your departments working together for a cohesive ...
How Strategic Use of Color in Web Design Can Increase Conversions

How Strategic Use of Color in Web Design Can Increase Conversions

Not too many people realize, however, that the color used in the web design is one of them. Colors make a website look pretty, but they do more than t ...
Non-Gaming Brands Find Value in the Twitch Audience

Non-Gaming Brands Find Value in the Twitch Audience

In case you happen to be a n00b, Twitch began as a livestreaming video platform built around the interests of the gaming audience. CCO: The Twitch com ...
3 Empowering Small Business Tips for Today, 2019, and a Better Future

3 Empowering Small Business Tips for Today, 2019, and a Better Future

Local business is big business. What’s Small Business Saturday? Tips for small businesses today If your community is already participating in Small Bu ...
Joe Pulizzi Shares What it Takes to be a Content Brand at #Pubcon Pro

Joe Pulizzi Shares What it Takes to be a Content Brand at #Pubcon Pro

So, who better to learn about content marketing from than Joe Pulizzi — the Founder of Content Marketing Institute — when it comes to turning your con ...
Ditch the Sales Script and Do This Instead

Ditch the Sales Script and Do This Instead

Sales frameworks are a key stepping stone to building better relationships with customers. Maybe this person does have something of value to bring to ...
Grow Your Business Through Sales and Marketing Alignment

Grow Your Business Through Sales and Marketing Alignment

In fact, the right content can enable every member of your sales team to spend more time selling and less time answering the same questions and addres ...
Young People Will Reward Brands That Take a Stand

Young People Will Reward Brands That Take a Stand

A new generation of consumers are choosing to engage with the brands that share their values and beliefs. Through much of the last century, advertisin ...
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