Category: Content Marketing

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Content Marketing Can’t Just Be a Top-Funnel Activity

Content Marketing Can’t Just Be a Top-Funnel Activity

It worked. Our inbound lead machine via The Content Strategist helped make us a top 100 company on the Inc 5000. Chase’s News and Stories answers impo ...
How to Write a Helpful Headline People Will Want to Click

How to Write a Helpful Headline People Will Want to Click

Advertising executive John Caples once said, “I spend hours on headlines—days if necessary.” That sounds great, but you probably don’t have that kind ...
Client and Content Agency Share Insider Tips to Successful Relationship

Client and Content Agency Share Insider Tips to Successful Relationship

When hiring a content marketing agency, brands ought to plan for a long-term relationship. An agency aligned with the client’s goals might say, “Maybe ...
The One-Hour Guide to SEO, Part 2: Keyword Research – Whiteboard Friday

The One-Hour Guide to SEO, Part 2: Keyword Research – Whiteboard Friday

In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from und ...
21 Recommendations for Spending Your Content Marketing Time Wisely

21 Recommendations for Spending Your Content Marketing Time Wisely

One enduring challenge with content marketing is how quickly it can turn into the content treadmill. This week, we’ve got 21 recommendations for speci ...
5 Content Marketing Ideas for March 2019

5 Content Marketing Ideas for March 2019

In this post, I will discuss five content marketing ideas your business could try in March 2019. Promote Business, Passion In about five years of prod ...
5 Simple Pinterest Tips to Grow Your eCommerce Business in 2019

5 Simple Pinterest Tips to Grow Your eCommerce Business in 2019

Optimize your business profile Promote your pins Use discount codes Leverage different boards for different products Use Pinterest Analytics to improv ...
Robert Rose Shares How to Add Purpose & Focus Back Into Your Content Strategy at SMMW

Robert Rose Shares How to Add Purpose & Focus Back Into Your Content Strategy at SMMW

The launch of the internet changed the value of content and at first, companies saw a lot of early success. What many brands were missing was a true c ...
What the H? How to Make Your Tags Matter in SEO

What the H? How to Make Your Tags Matter in SEO

And to attract search engines to your content, you need to think about your heading tags. Visible as in your HTML code, heading tags are scanned by s ...
SEO Is a Means to an End: How Do You Prove Your Value to Clients?

SEO Is a Means to an End: How Do You Prove Your Value to Clients?

We know full well how our work benefits our clients’ websites. What’s organic traffic worth without conversions? Rankings, traffic, and conversions ar ...
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