Category: Content Marketing

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10 Digital Marketing Trends That Are Totally Transforming The Landscape This Year

10 Digital Marketing Trends That Are Totally Transforming The Landscape This Year

As we approach the back half of 2018, let’s take a look at the digital marketing trends that are having an influence on this year and beyond. Video ma ...
The 3 Questions You Must Answer to Make Your Brand Stand Out

The 3 Questions You Must Answer to Make Your Brand Stand Out

In today's competitive markets, brands need to stand out to avoid a price war and a race to the bottom. The goal of brand positioning is to create a u ...
4 Strategies to Use When Marketing to Millennials

4 Strategies to Use When Marketing to Millennials

Consumer stereotypes would have you believe that millennials are cheap, fickle customers who only make purchases online. Focus on producing high-quali ...
3 Tips for Thriving Among Industry Giants

3 Tips for Thriving Among Industry Giants

Fortunately, startups don’t have to let big players such as PepsiCo steal their advantages without a fight. The biggest companies have the deepest poc ...
9 Emerging Content Marketing Trends You Need to Know in 2018 (and Beyond)

9 Emerging Content Marketing Trends You Need to Know in 2018 (and Beyond)

So, this year too, brands will need to focus more on content marketing. Over the years, Google search algorithms have become better at deciding the re ...
The Email-Marketing Death Spiral Begins When You Think More Is Better

The Email-Marketing Death Spiral Begins When You Think More Is Better

You can build a powerful customer connection if your emails are personalized, relevant and perfectly timed. Later, you receive an email from that bank ...
5 Customer Retention Strategies for eCommerce That Will Boost Sales

5 Customer Retention Strategies for eCommerce That Will Boost Sales

In this article, I’ll share 5 proven customer retention strategies that will boost your eCommerce store sales. Get $10.” How do you feel when someone ...
#CMWorld Attendee Level 4: What to See in Cleveland

#CMWorld Attendee Level 4: What to See in Cleveland

Over the years, we’ve shared with attendees some of our favorite places to see and favorite things to do while in Cleveland. You can also find a Cleve ...
How NASCAR Drives Better Storytelling With a Unified Team

How NASCAR Drives Better Storytelling With a Unified Team

The 40-person team handles: Social media Digital media (including all content for NASCAR.com) Videos for the brand website and social channels Creativ ...
Factors that influence your website’s credibility

Factors that influence your website’s credibility

That is a great first impression for your website visitors. Your site’s search engine ranking is capable of heavily impacting your site’s credibility. ...
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