Category: Content Marketing

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If You Give a Community a Cookie … How to Create a Great Digital Neighborhood

If You Give a Community a Cookie … How to Create a Great Digital Neighborhood

As community manager for the Content Marketing Institute, I’ve learned that the way we design our “neighborhood” plays a huge role in how our audience ...
Exactly What You Can Do to Define What Makes Your Brand as Unique as … M&Ms

Exactly What You Can Do to Define What Makes Your Brand as Unique as … M&Ms

In fact, the slogan, when introduced, actually helped set the company apart from all other companies slinging sweet treats. Most of these companies wi ...
Why Your Small Business Should Start a WordPress Website (And How to Do It at Low Cost)

Why Your Small Business Should Start a WordPress Website (And How to Do It at Low Cost)

Why WordPress? The costs you need to consider include: Your domain name. How to start a WordPress website at low cost Ready to get started with WordPr ...
A Minimalist’s Guide to Visual Content Marketing (Even If You’re Not a Designer)

A Minimalist’s Guide to Visual Content Marketing (Even If You’re Not a Designer)

It’s all about visuals. Design is about learning a few guidelines and then practicing what you’ve learned. Words — whether they’re spoken or written — ...
7 Great Instagram Scheduling Tools for 2019

7 Great Instagram Scheduling Tools for 2019

Due to the limitations with Instagram’s new API, the scheduling tools publish only those posts (images and videos) with Instagram’s acceptable aspect ...
3 Fast Ways To Get Good Press

3 Fast Ways To Get Good Press

Image credit: Mihajlo Maricic/EyeEm | Getty Images Opinions expressed by Green Entrepreneur contributors are their own. This unusual circumstance has ...
What B2B Firms Get Wrong About Thought-Leadership Content

What B2B Firms Get Wrong About Thought-Leadership Content

B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recen ...
How to Make Triggered Emails More Effective

How to Make Triggered Emails More Effective

Triggered emails are automated messages in response to the actions of website visitors. Post-purchase emails may include: Order confirmation. Product ...
How to Earn Passive Income With an Amazon Affiliate Store

How to Earn Passive Income With an Amazon Affiliate Store

Entrepreneur John Shea leads a class that makes it easy to get started with the popular affiliate marketing program. Disclosure: Our goal is to featur ...
The Real Secret Behind Growing Brand Trust With Customers

The Real Secret Behind Growing Brand Trust With Customers

And while an overabundance of bad reviews can certainly hurt your brand’s reputation, a few here and there is not going to kill your sales. Obviously, ...
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