If you can encourage customers to buy from their mobile devices, you’ll be able to make more money. Optimize your website for mobile devices The first step in the process is making sure that your web design is optimized for mobile users. Having an efficient checkout process is important for the conversion rates on your desktop site as well. Your mobile app can help improve your checkout process even more than your mobile website. Getting customers to shop from their mobile devices can make this easier for you. Promote mobile benefits and offer incentives to spend So you created a mobile-friendly website and built a mobile app. You’ll also need to give people an incentive to shop from their mobile devices. One of the best ways to do this is by offering a discount off of their first purchase from the mobile app. Offer a personalized shopping experience for mobile users. How is your business encouraging customers to spend more money on your mobile site and app?
It’s a common misconception that you need to always focus on customer acquisition to drive sales and increase profits.
I hear this all of the time when I’m consulting with business owners. There are lots of other ways that you can generate more sales.
Sometimes all you need to do is make subtle changes to your existing process. That way you can improve the experience of your current customers and get them to spend more money.
You should set goals that help you increase the average purchase order and buying frequency.
One of the best ways to do this is by encouraging mobile spending.
Mobile trends are on the rise. In fact, over the past six months, 62% of consumers with a smartphone have completed an online purchase from their mobile device.
In 2017, mobile commerce held a 34.5% share of total ecommerce sales in the United States. At this growth rate, experts predict this number to rise to 54% by the year 2021.
This shouldn’t come as a major surprise to you. That’s because everyone seemingly has a mobile device glued to their hands at all times.
Smartphones. Tablets. That’s where people are browsing and consuming. You’ve got to recognize these trends and accommodate the needs of mobile users.
Here’s the bottom line. If you can encourage customers to buy from their mobile devices, you’ll be able to make more money. I’ll explain everything you need to know in order to make this happen.
Optimize your website for mobile devices
The first step in the process is making sure that your web design is optimized for mobile users.
Take a look at how users react to mobile-friendly sites.
People visiting your website are 67% more likely to buy your products or services if it is mobile optimized. But 61% of users will abandon your page if the design isn’t mobile-friendly.
Furthermore, 74% of users say that they are more likely to return to websites that are mobile-friendly.
Here’s why. Take a moment to think about the current layout of your desktop site. There are certain elements that need to be changed in order to fit properly on a small screen.
Now users won’t have to struggle to read small text. There’s no need for them to zoom in, side scroll, or do anything else that would impair their experience and limit their consumption.
It’s important for you to prioritize your mobile optimized website. This needs to happen before you start campaigns that drive more traffic to your mobile site.
Based on what we just discussed, it can have an adverse effect on the consumer opinion if they visit a site that’s not optimized for their device. Otherwise, you’re going to have high bounce rates and people leaving your site because navigation is too difficult.
So it’s safe to say that this should be your biggest priority right now if you haven’t already completed this step.
Here is a basic template example to show you what a mobile-friendly design looks like.
As you can see, the design on the right is much easier to read, navigate, and comprehend.
You can improve your conversion rates and increase sales by simply implementing this strategy.
Create a mobile app
A mobile-friendly website is great, and it’s 100% necessary based on everything that we have already covered.
But with that said, if you want to take your mobile spending campaigns to the next level you’ve also got to create a mobile application.
Look, I get it. I realize that this isn’t as simple as changing an image on the homepage of your website. Business owners may be on the fence about developing an app because of the time and costs associated with a project of this magnitude.
I’m not going to lie to you. This can be a long and grueling process. It’s not necessarily going to be the least expensive investment you make in your life either.
But the results are worth it. Once you have an app up and running, it can do wonders for your business.
Your mobile app is basically an enhanced version of your mobile site. Every aspect and element of the app will be better than your mobile site. Users will recognize the improved experience and it will ultimately get them to spend more money.
It’s a great idea for all businesses in every industry to build a mobile app.
According to recent studies, experts predict that mobile spending via apps will rise to more than $110 billion by the end of 2018. That’s a 30% spending increase from the previous year.
Numbers this high are just too big to ignore. It’s clear that consumers have a growing comfort level with spending money from mobile apps.
These are the top three reasons why small business owners are building apps for their companies.
If you recall, earlier I said that you don’t need to focus on customer acquisition if you want to increase your sales. But with a mobile app, it will be easier for you to get new customers without having to put in too much effort.
As we continue throughout this guide, you’ll see how new customers will automatically be more attracted to your business and willing to spend if you have an app available.
Focus on speed and performance
Whether users are accessing your mobile website or mobile app, there is one thing in common for both of these platforms. It’s got to be fast.
Research shows that ecommerce sites lose of half of their traffic if the page doesn’t load in less than three seconds. 74% of people will abandon a mobile page if it takes five seconds to load.
A slow mobile page loading time is one of the fastest ways to kill your conversion rates. You can’t expect to increase sales if that’s happening.
But on the flip side, high speed results in higher conversions and more sales.
The same concept applies to…
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