4 Vital Elements of an Appealing Offer

4 Vital Elements of an Appealing Offer

It’s the kid’s job to eat it or not to eat it. When you get your job and their job confused, you create a lot of problems. How to make an appealing offer to your customers When you’re asking for a sale from a potential customer, you’re working with the same equation. But you’ll get the most recurring business (and satisfaction) out of selling good stuff, not junk food. Make it taste good On the other hand, you try feeding my kid broccoli. To me, broccoli is delicious. You’ll make selling much, much easier. That means you’ve got to set a time when dinner gets pulled off the table. If not, the two most likely culprits are that the timing was off (popsicles in January) or that the offer just didn’t look tasty (broccoli ice cream). With practice and observation, you’ll be cooking up consistently delicious offers in no time.

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If you’ve got something to sell, at some point you’re going to need to present an offer.

In other words, you’ll need to tell your prospective customer:

  • What you’ve got
  • What it’s going to do for them
  • What you’re looking for in return

Sounds simple, and it is. There’s just one problem.

Too often, we get caught up in how much our prospect should want what we’re feeding them. And then we get surprised when they respond like a toddler faced with a bowl full of broccoli ice cream.

When my son was a baby, I got a very good piece of advice about feeding kids.

As a parent, it’s your job to put something on the table that’s reasonably nutritious, that tastes good, and that’s appropriate to the context. (Your so-spicy-it-could-strip-paint vindaloo may be the best on the planet, but it might not be realistic to expect your two-year-old to go for it.)

It’s the kid’s job to eat it or not to eat it. They’re in charge of getting a forkful of the stuff in their mouth, chewing, and swallowing.

When you get your job and their job confused, you create a lot of problems.

How to make an appealing offer to your customers

When you’re asking for a sale from a potential customer, you’re working with the same equation.

It’s your job to create an attractive offer. It’s the prospect’s job to say “yes” or “no.”

Ever notice the language customers use when they’re feeling pressured to buy? They’ll often mention not wanting an offer “crammed down their throats.”

Sure, you could always try to sell people something they don’t want. But:

  • A) It will work miserably or not at all,
  • B) You’ll get the results “barfed up” in the form of complaints and returns
  • C) It’s a lot easier for prospects to run away than it is for toddlers.

Instead, review these four elements of an appealing offer.

1. Make it nutritious

The best offers are nutritious — in other words, beneficial to the customer.

Yes, you can definitely (maybe even easily) sell a product that doesn’t actually do the prospect much good. But you’ll get the most…

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