Your Guaranteed Tons of New Customers with this Killer Referral Program

Your Guaranteed Tons of New Customers with this Killer Referral Program

Basically, you should be willing to spend as much or more per referred client as you normally spend to acquire a customer from a cold medium. The answer is simple: statistically, referred customers are worth more than customers from other sources. A Can’t-Miss Experience Our new referral program is all themed around the classic movie “Top Gun.” When we sat down to come up with the next program, we asked, “What’s bigger than racing exotic sports cars around the Las Vegas Speedway?” The answer we came up with was dogfighting above the desert in acrobatic airplanes. Killer Promotions But, all this being said, having an amazing experience is not enough. One of the mistakes we made last time was not offering the employees a chance to win for helping us get new referral sources. Here is an example of the page each referral source gets to send their referrals to: thenewsletterpro.com/freegift. One big mistake many make is thinking that once they’ve told someone about the contest once or twice, if that person is interested, they’re done promoting the contest. Create promotions. Help your customers and referral sources promote by giving them tools they can use. If you take my advice, at the end of the day, you’ll have a killer referral campaign, your customers and referral sources will earn a cool prize or experience, and you’ll get dozens, maybe even hundreds, of amazing new customers.

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Your Guaranteed Tons of New Customers with this Killer Referral Program

Last year at The Newsletter Pro, we introduced an amazing referral campaign. We offered a trip to Vegas to any client whose referral became a client, including airfare, hotel, and the opportunity to race exotic cars on Las Vegas Motor Speedway.

Some people thought I was crazy to offer such an expensive prize, but I didn’t spend more than is typical for a cold lead. Once the program was complete, our cost per new referred customer was just under what it would normally cost us to get a new customer from a cold source. To me, that sounds like a huge win.

I talked about this concept in my book No B.S. Guide to Maximum Referrals and Customer Retention. Basically, you should be willing to spend as much or more per referred client as you normally spend to acquire a customer from a cold medium. Why? The answer is simple: statistically, referred customers are worth more than customers from other sources. Which is why as soon as we came back from Vegas this year, we were already planning for our next big event.

A Can’t-Miss Experience

Our new referral program is all themed around the classic movie “Top Gun.” When we sat down to come up with the next program, we asked, “What’s bigger than racing exotic sports cars around the Las Vegas Speedway?” The answer we came up with was dogfighting above the desert in acrobatic airplanes.

Our new experience is going to allow anyone who qualifies (by referring one person who becomes a customer of The Newsletter Pro) to join us in Vegas. But this time, we are going to jump in a plane with a former military pilot, take to the skies, and dogfight above the desert. This will be one of those once-in-a-lifetime experiences you’ll never forget. Between the Top Gun experience, the hotel, a prime networking opportunity, and a few other surprises, this will be an experience our customers won’t want to miss.

Killer Promotions

But, all this being said,…

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