Tag: Customer
Customer Reviews Are The New Content Marketing
Content marketing and customer reviews have historically been thought of as very different.
Content marketing is largely pre-purchase and focuses on e ...
How to Avoid Friction Points for Your Customers
What is a friction point?
Your landing pages and homepage should communicate exactly what users want to know, in the most distilled form possible.
Wha ...
Find Customers With PPC Advertising
With CPM-based advertising, a specific number of impressions are guaranteed by the ad spend; whereas for other types of online advertising (like CPC), ...
Branding Strategies That Create Customers Who Spend 300% More
Brand equity or its value is based on how much profit a brand makes, how strong the brand is in comparison to the competitors and the role that the br ...
5 Customer Service Rules to Boost Your Profit by 18 Percent
Customers may have to wait an hour for a table, but they are happy to eat free food and drink at the bar (which allows the business to make more money ...
3 Clever Ways to Identify the Customers Who’ll Generate Your Passive Income
The following excerpt is from Nightingale-Conant’s book The Power of Passive Income: Make Money Work For You.
We’re going to identify them using three ...
Affordable, Stat-Based Retail Strategy For Your Agency’s Clients
But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is ...
The Real Secret Behind Growing Brand Trust With Customers
And while an overabundance of bad reviews can certainly hurt your brand’s reputation, a few here and there is not going to kill your sales.
Obviously, ...
The Power of Customer Testimonials for Ecommerce
Customer testimonials can be a powerful, conversion-boosting, profit-driving tool for ecommerce companies.
There are many reports touting the impact o ...
How to Incorporate Video Into the Customer Journey
It’s crucial to the marketer’s and the organization’s success to continue nurturing that customer’s relationship with the brand’s product and/or servi ...