Tag: Customer

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How To Create A Memorable Experience For Your Customers

How To Create A Memorable Experience For Your Customers

Here’s how to put experiential marketing to work for you. Small businesses and nonprofits are a perfect match for this type of thing. Lots of companie ...
Your Customers Are Using Multiple Devices; You Should, Be, Too, With Omni-Channel Marketing.

Your Customers Are Using Multiple Devices; You Should, Be, Too, With Omni-Channel Marketing.

The obvious conclusion from that finding is that brands hoping to increase conversions should create seamlessly integrated marketing campaigns and sal ...
How we’re using video to deliver better support to our customers

How we’re using video to deliver better support to our customers

Our company, Everbridge, was founded after 9/11 to help improve the way people communicate and locate each other in a time of crisis. I also set up a ...
The Psychology Of Free Shipping and How It Drives Customer Retention

The Psychology Of Free Shipping and How It Drives Customer Retention

eCommerce businesses need to work harder to retain their customers in order to thrive among the immense competition. Only then will they consider choo ...
How to Convert Free Trial and Free Plan Users into Paying Customers

How to Convert Free Trial and Free Plan Users into Paying Customers

Some of you may even offer free plans for certain services. But you can’t assume every free trial or free plan user will become a paying customer. Bus ...
You Can Use Data to Woo Your Customers — Here Are 3 Ways How.

You Can Use Data to Woo Your Customers — Here Are 3 Ways How.

To fans, the response is always “yes.” But what makes people so devoted to a name or logo? Knowing this, marketers ought to seek to evoke warm feeling ...
4 Tips for Driving the Customer Journey with CRM

4 Tips for Driving the Customer Journey with CRM

Maybe you work with a lot of couples who hire you as a wedding photographer. Lead scoring is the process of looking at a prospect’s profile and behavi ...
How to Upsell Customers This Holiday Season: 3 Tips

How to Upsell Customers This Holiday Season: 3 Tips

But, how do you upsell to your existing customers without upsetting them then still successfully making the sale? One of the most important tips to up ...
5 Ways to Use Customer Reviews in Your Content and Mistakes to Avoid

5 Ways to Use Customer Reviews in Your Content and Mistakes to Avoid

Apart from that pop-up, you can also quote or link to a review of your product or service in a relevant part of your blog post. I’m pretty sure there ...
Win (and Keep) Customers Using ‘The Laws of Brand Storytelling’: Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]

Win (and Keep) Customers Using ‘The Laws of Brand Storytelling’: Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]

The definition of storytelling, though, encompasses much more than text—it's about customer experience, "micro-moments," and the sharing of meaningful ...
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