Why Your Video Needs Music (And Where To Get it). Music. However, unlike video editing which you can learn, or a great idea that you can write down - music is far more about a feeling or emotion. How Music Affects Us Sound and music have an interesting impact on our brain. For sounds we recognize, like a car horn or a bird chirping, the brain’s auditory complex responds. Shortly after, other regions of the brain activate. With limited sentiment and genre search, you MAY find the right track for your video. Soundcloud search is poor, so you may need to listen to hundreds of tracks to find something good. If you're looking for a rock song, for an epic scene in the jungle, you'll find Epidemic Sound has 106 tracks. For bigger productions, licensing music starts at just $0.99 per second.
There are far too many good videos that are one step away from being great. The video concept is solid. The visuals are good. Editing is tight and well done. The dialogue is clear and understood. So what’s missing? Music.
There are well-made videos that either lack a soundtrack or the music they use just doesn’t fit the scene. In the grand scheme of things, it’s only one part of the mix but when you consider it with care, the results can be amazing. Music adds depth to a scene, life to quiet moments and keeps the viewer engaged throughout. However, unlike video editing which you can learn, or a great idea that you can write down – music is far more about a feeling or emotion. And really, how do you search for music based on emotion?
How Music Affects Us
Sound and music have an interesting impact on our brain. For sounds we recognize, like a car horn or a bird chirping, the brain’s auditory complex responds. It takes in the sound, process what it is and tells us what we’re hearing. That is a bird. That is a car. It’s a direct response to the sound. But, when we listen to music something different happens. First, the auditory complex responds. Shortly after, other regions of the brain activate. The regions include those related to movement, planning, attention and even memory.
We don’t just process music like we process sound, our brains engage with it. There’s a great
article by Medical Daily that goes further on this topic – it’s a fascinating read. It also details why music is so important. It has an immediate impact on the person watching and activates those areas of the brain. That means they’re going to watch your video a lot longer than they would have otherwise. Of course, promotional videos for songs are all about the music, and we watch them almost solely for that purpose, so it’s kind of disorientating, odd, and a little boring to watch one without the audio soundtrack:
How to Use Music in Your Video
Composing a film score is generally the final element…
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