Why We Interviewed a Bunch of Rappers About Marketing

Why We Interviewed a Bunch of Rappers About Marketing

When I think about the things in life for which Iím the most grateful, music always falls on the list -- rap music, in particular. For me, rap is the thing to listen to when Iím happy. Before I worked for HubSpot and started covering marketing and tech news, I wrote primarily about two things -- food, and indie hip hop. Indie artists are those who arenít signed to a major label, and are often responsible for things like their own marketing, tour scheduling, and the business side of music that we donít often think about A quick vocabulary lesson: Indie artists are those who arenít signed to a major label, and are often responsible for things like their own marketing, tour scheduling, and the business side of music that we donít often think about as listeners. I wrote about one rapperís journey to food consciousness, who then introduced me to another rapper whose mother owns a grass-fed cattle ranch. I had to ask: Is there a chance that indie hip hop is somehow connected to marketing and tech, too? Letís go back to the earlier quick-and-dirty definition of what constitutes the responsibilities of an indie rapper: The many elements of promotion. Thatís because indie rappers are quintessentially very human, creative, small-to-midsize businesses. After all, around here, weíre big into work that has heart. As the rap group Dead Prez once so perfectly phrased it: This is bigger than hip hop.

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How Hip-Hop Artist Ryan Leslie Hopes to Transform Mobile Marketing
How Hip-Hop Artist Ryan Leslie Hopes to Transform Mobile Marketing
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Can you imagine a world without music?

I canít.

When I think about the things in life for which Iím the most grateful, music always falls on the list — rap music, in particular.

For me, rap is the thing to listen to when Iím happy. Sad. Angry. Tired. When I have a big meeting to prepare for. When Iím dreading a workout. When Iím not feeling any particular way, but just want to disrupt the silence around me. And as weíre about to see — it has not only profoundly carved out my own path thus far, but those of myriad consumers, business owners, and artists.

Before I worked for HubSpot and started covering marketing and tech news, I wrote primarily about two things — food, and indie hip hop.

Indie artists are those who arenít

signed to a major label,

and are often responsible for things

like their own marketing,

tour scheduling,

and the business side of music

that we donít often think about

A quick vocabulary lesson: Indie artists are those who arenít signed to a major label, and are often responsible for things like their own marketing, tour scheduling, and the business side of music that we donít often think about as listeners.

Keep that in mind — weíll get back to it in a bit.

As it turns out, these two categories — food and hip hop — have more in common than I first imagined. Years ago, the former introduced me to the latter….

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