When I think about the things in life for which I’m the most grateful, music always falls on the list -- rap music, in particular. For me, rap is the thing to listen to when I’m happy. Before I worked for HubSpot and started covering marketing and tech news, I wrote primarily about two things -- food, and indie hip hop. Indie artists are those who aren’t signed to a major label, and are often responsible for things like their own marketing, tour scheduling, and the business side of music that we don’t often think about A quick vocabulary lesson: Indie artists are those who aren’t signed to a major label, and are often responsible for things like their own marketing, tour scheduling, and the business side of music that we don’t often think about as listeners. I wrote about one rapper’s journey to food consciousness, who then introduced me to another rapper whose mother owns a grass-fed cattle ranch. I had to ask: Is there a chance that indie hip hop is somehow connected to marketing and tech, too? Let’s go back to the earlier quick-and-dirty definition of what constitutes the responsibilities of an indie rapper: The many elements of promotion. That’s because indie rappers are quintessentially very human, creative, small-to-midsize businesses. After all, around here, we’re big into work that has heart. As the rap group Dead Prez once so perfectly phrased it: This is bigger than hip hop.
Can you imagine a world without music?
I can’t.
When I think about the things in life for which I’m the most grateful, music always falls on the list — rap music, in particular.
For me, rap is the thing to listen to when I’m happy. Sad. Angry. Tired. When I have a big meeting to prepare for. When I’m dreading a workout. When I’m not feeling any particular way, but just want to disrupt the silence around me. And as we’re about to see — it has not only profoundly carved out my own path thus far, but those of myriad consumers, business owners, and artists.
Before I worked for HubSpot and started covering marketing and tech news, I wrote primarily about two things — food, and indie hip hop.
Indie artists are those who aren’t
signed to a major label,
and are often responsible for things
like their own marketing,
tour scheduling,
and the business side of music
that we don’t often think about
A quick vocabulary lesson: Indie artists are those who aren’t signed to a major label, and are often responsible for things like their own marketing, tour scheduling, and the business side of music that we don’t often think about as listeners.
Keep that in mind — we’ll get back to it in a bit.
As it turns out, these two categories — food and hip hop — have more in common than I first imagined. Years ago, the former introduced me to the latter….
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