How Hip-Hop Artist Ryan Leslie Hopes to Transform Mobile Marketing

How Hip-Hop Artist Ryan Leslie Hopes to Transform Mobile Marketing

A lot. While musical artists such as Kanye West and Jay-Z are no strangers to marketing their product or themselves, they are entrepreneurs, too. When you think about the role of digital marketers for a business, they’re not only a promoter, but they too are an artist of sorts whose sole objective is to drive awareness and purchase activity through visual content. Meet Ryan Leslie, a Grammy-nominated hip-hop artist, and producer who’s worked with the likes of Sean “Diddy” Combs and Brittney Spears, in addition to guiding Cassie to a Top 40 hit for 20 straight weeks with the hit “Me & U” – one of the biggest records in the history of Atlantic Records. Today, Leslie is taking the lessons learned from his time studying at Harvard to learning from music industry giants such as Tommy Mottola and Sean “Diddy” Combs to transcend the world of tech marketing through his mobile messaging platform SuperPhone. According to Leslie, SuperPhone empowers brands, celebrities and online creators to have direct access to their followers on their mobile phones through text messaging, which goes beyond relying on social media or email marketing to reach followers and potential customers. Shortly after meeting Ryan, I signed up at SuperPhone.io and was assigned the following number -- 1-646-846-1922 (try it, it works!). With SuperPhone, you are also able to set up auto-response prompts and send out mass text messages similar to an email campaign. In the same interview at Nasdaq’s MarketSite, Kerry Flynn (a reporter for Digiday) and Entrepreneur Editor-in-Chief Jason Feifer also join Ryan on the set to discuss the latest digital marketing trends including why entrepreneurs should make it a priority to own versus rent their audience by capturing valuable data points such as phone numbers for future marketing. Pitch our editors.

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What does the hip-hop music industry and marketing have in common? A lot.

While musical artists such as Kanye West and Jay-Z are no strangers to marketing their product or themselves, they are entrepreneurs, too.

At a recent conference keynote in Detroit, I had a slide in my presentation which read “social media marketing is like a rap battle,” implying that gaining visibility online today is similar to a musician going head-to-head with another to drive fandom.

When you think about the role of digital marketers for a business, they’re not only a promoter, but they too are an artist of sorts whose sole objective is to drive awareness and purchase activity through visual content.

Meet Ryan Leslie, a Grammy-nominated hip-hop artist, and producer who’s worked with the likes of Sean “Diddy” Combs and Brittney Spears, in addition to guiding Cassie to a Top 40 hit for 20 straight weeks with the hit “Me & U” – one of the biggest records in the history of Atlantic Records.

Today, Leslie is taking the lessons learned from his time studying at Harvard to learning from music industry giants such as Tommy Mottola and Sean “Diddy” Combs to transcend the world of tech marketing through his mobile messaging platform SuperPhone. According to Leslie, SuperPhone empowers brands, celebrities and online creators to have direct access to their followers on their mobile phones through text messaging, which goes beyond relying on social media or…

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