The Ultimate Influencer Marketing Playbook of 2018: 5 Outstanding Campaigns From 5 Outstanding Pros

The Ultimate Influencer Marketing Playbook of 2018: 5 Outstanding Campaigns From 5 Outstanding Pros

To remove the guesswork from the equation, I’ve invited Marsha Collier, Mark Fidelman, Sam Fiorella, Erik Qualman, Magdalena Urbaniak, and 21 other industry leaders to share their favorite campaigns (which they’ve personally had a hand in delivering) in the free eBook, The Ultimate Influencer Marketing Playbook of 2018. Here’s just a handful of them, with strategies ranging from newsjacking, creating a B2B web series that’s made for YouTube audiences, and community building to activate legions of micro-influencers around win-win propositions while promoting your personal passions. Play #1 Marsha Collier: Newsjacking “The Influencer Marketing campaign I personally thought was well done [and participated in] was Alphabet’s International Women’s Day Campaign. It was a resounding success in that Alphabet dominated the topic on social media.” To celebrate International Women’s Day 2018 (as well as flex its world-renown data analytics muscles) Alphabet promoted the stories of everyday women worldwide. Alphabet also released its global search data trends report on gender equality, which includes the top-searched how-to questions and issues on the topic. To drive leads, Oracle’s dedicated microsite showcases all 10 episodes and includes links to gated content regarding enabling CX services. Their most recent eBook, Top 100 Digital Marketers Report of 2018, gives Digital Marketing influencers (including micro-influencers) exposure while delivering incredible value to Brand24 audiences. Qualitatively, it was measured by the impact we had on individual students lives. Nimble helps you prospect smarter, build better relationships and close more business everywhere you work. He has been recognized on Forbes as one of the Top 10 Social CEOs, Top 10 Social Salespeople in The World, and a Top 100 Marketing Influencer.

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The Ultimate Influencer Marketing Playbook of 2018 - 5 Outstanding Campaigns from 5 Outstanding Pros

Done right, Influencer Marketing can be an incredibly impactful marketing modality that’s limited only by your vision and creativity. Rather than interrupting your potential customers’ online experience with garish ads, influencers who genuinely believe in your brand can incorporate your content seamlessly and authentically in conversations with their respective communities.

What’s exciting about Influencer Marketing is the fact that it’s constantly evolving, and there’s no “one size fits all” for every B2B or B2C brand. Success requires a nimble mindset, constant experimentation, a great deal of patience, and an unwavering commitment to authentic relationship building and storytelling.

To remove the guesswork from the equation, I’ve invited Marsha Collier, Mark Fidelman, Sam Fiorella, Erik Qualman, Magdalena Urbaniak, and 21 other industry leaders to share their favorite campaigns (which they’ve personally had a hand in delivering) in the free eBook, The Ultimate Influencer Marketing Playbook of 2018.

Here’s just a handful of them, with strategies ranging from newsjacking, creating a B2B web series that’s made for YouTube audiences, and community building to activate legions of micro-influencers around win-win propositions while promoting your personal passions.

Play #1 Marsha Collier: Newsjacking

“The Influencer Marketing campaign I personally thought was well done [and participated in] was Alphabet’s International Women’s Day Campaign. It was a resounding success in that Alphabet dominated the topic on social media.

To celebrate International Women’s Day 2018 (as well as flex its world-renown data analytics muscles) Alphabet promoted the stories of everyday women worldwide.

Influencer marketing playbook 1

Alphabet launched the campaign with a global interactive Google Doodle featuring 12 female artists – including American Ballet Theatre’s Misty Copeland, fashion designer Diane von Furstenberg, professional wrestler Ronda Rousey, and actress/film producer Charlize Theron. Each shared their stories and responded to questions via video.

Alphabet also released its global search data trends report on gender equality, which includes the top-searched how-to questions and issues on the topic. They brought the results to life in their Searching for Gender Equality video, which has racked up more than 36 million views. Finally, the team prepared customized graphics of the influencers for each of the women to help promote their findings.

Play #2 Mark Fidelman: B2B Web Video Series Made for YouTube

In 2017, Oracle commissioned Mark Fidelman and his agency Fanatics Media to spotlight 10 world-class brands (including Neiman Marcus, Mastercard, Vitamix, Rent the Runway, and Docusign) known for delivering smarter, superior experiences to today’s constantly connected customers. Mark’s novel B2B Web video series, entitled CX Factor, appeals to notoriously difficult-to-reach IT decision makers.

Influencer marketing playbook 2

“To drive engagement, we focused on the human interest angle and pragmatic advice we can all learn from these brands, with only passing reference to the Oracle CX cloud services that power them,” explained Mark. “To drive traffic, we invited CX influencers including Shep Hyken, Mike Wittenstein, Chris Crandell, Stan Phelps, and Ted Rubin to come on the show to ask the guests questions, and later promote their respective episodes on Facebook, Twitter, and on their blogs. Tony Robbins also helped promote the series, which gave the series a big boost in popularity.

“Thanks to a combination of organic mentions, press coverage, and paid media, the shows generated 10 times more views and impressions than…

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