Author: Sam Oh / Source: Entrepreneur Facebook is the unrivaled king of social media advertising. How could it not be? In terms of featur
Facebook is the unrivaled king of social media advertising. How could it not be? In terms of features, insights and targeting, it is unparalleled in the online world, making it the ideal platform to advertise your brand’s products and services.
However, its greatness comes at a cost. For the average entrepreneur, the challenge of designing ads that stand out amid the glut of content littering their audiences’ newsfeed requires an almost herculean effort.
If you are one of these entrepreneurs, I can offer some simple hacks to make it easy to create ads that stand out, excite viewers and leave them eager to click “Buy Now.” Here are those hacks:
1. Understand the psychology of color.
According to a study in Management Decision, 90 percent of all split-second judgments that we make about a product are a result of the product’s color. If you extend this statistic into the realm of advertising, you’ll quickly realize that the colors you select for your ads can make or break a campaign. Consider these science-backed observations regarding the public’s response to different colors.
Blue, purple and green are more heavily favored by older individuals. Younger people, on the other hand, tend to prefer yellow, orange and red.
According to a poll by Joe Hallock, comparing results from 232 people across 22 countries, orange is the most disliked color, with purple, yellow and brown trailing closely behind.
Red is one of the most attention-grabbing colors, apparently due to the implications (food or danger) it had during our ancestors’ hunter-gatherer days.
While you should use this information to improve the visual appeal of your ads, realize that the above statements are generalizations. There is no “one size fits all,” and the biggest factor in the success of your selected color scheme is whether or not it complements what you are trying to sell.
2. Avoid hyperbole and overly bold claims
If your audience members stumble across one of your ads without prior knowledge of your company, one of the first questions they ask will be, “Is this brand credible?” And…