Canto’s New Media Library Has Digital Rights Management

Canto's New Media Library Has Digital Rights Management. Canto is seeking to displace the use of more generalized online tools such as Box and Dropbox as marketing tools for visualizing and managing brand assets. Cloud storage and collaboration-tool options are becoming more granular for use in vertical sectors. A recent example is San Francisco-based Canto, which Dec. 8 launched Flight PHL—a new release of Flight by Canto, its cloud-based media library specifically made for marketing teams. Software-as-a-Service DAM This software-as-a-service digital asset management (DAM) solution includes a refreshed user interface with upgraded features, such as a new Masonry Grid Layout View, which gives Flight PHL users a faster, clearer view of their brand assets than traditional cloud storage platforms, Canto said. To improve privacy controls, Flight PHL introduced a new private collaboration Workspace feature that facilitates secure sharing of images, videos and other visual content. "Box, Dropbox and other cloud storage platforms are fine for business users in need of a simple file sharing or storage solution, but they lack features for visualizing and organizing brand assets to create better marketing workflows," Canto Marketing Director Leslie Weller said. Flight PHL gives marketing teams a centralized online location for sharing, storing, searching and collaborating on essential brand assets, including capabilities for cropping images on-the-fly and relating assets to associate them with one another. Flight PHL also allows content to be shared through multiple platforms, including Slack; to social sites such as Facebook and Twitter; and through restricted portals. These and many other features, along with Canto's competitive pricing, make Flight a game-changing tool."

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Canto is seeking to displace the use of more generalized online tools such as Box and Dropbox as marketing tools for visualizing and managing brand assets.

Cloud storage and collaboration-tool options are becoming more granular for use in vertical sectors. For example, storage of medical images involves certain regulatory mandates around privacy that the storage of personal photos does not entail. Likewise, cloud storage services with collaboration tools are fine-tuning themselves toward certain types of businesses. A recent example is San Francisco-based Canto, which Dec. 8 launched Flight PHL—a new release of Flight by Canto, its cloud-based media library specifically made for marketing teams. Canto is seeking to displace the use of more generalized online platforms, such as Box and Dropbox, as marketing tools for visualizing and managing brand assets, the company said. Software-as-a-Service DAM

This software-as-a-service digital asset management (DAM) solution includes a refreshed user interface with upgraded features, such as a new Masonry Grid Layout View, which gives Flight PHL users a faster, clearer view of their brand assets than traditional cloud storage platforms, Canto said. To improve privacy controls, Flight PHL introduced a new private collaboration Workspace feature that facilitates secure sharing of images, videos and other visual content. Light and dark themes available in Flight PHL allow teams to further brand their media library for on-brand user experiences in-house and via distribution Portals, the company said.

“Box, Dropbox and other cloud storage platforms are fine for business users in need of a simple file sharing or storage solution, but they lack features for visualizing and organizing brand assets to create better marketing workflows,” Canto Marketing Director Leslie Weller said. “Flight…

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