You’ve worked hard to get a company brand and service you are proud of. Your employees know the company best and work within the ranks to help produce that very service, product, and brand you are so proud of. Weber Shandwick found that half of all employees are already posting about their employers online and a quarter of all employees are brand advocates already. How Else Do Employees Help Marketing? By developing an employee advocacy strategy, it means your company allows employees to freely get involved in social sharing. Besides helping the brand reach, employees sharing content helps marketing: Increase web traffic Drive more qualified leads Boost social engagement It’s why many companies have relaxed on social media policies and look into employee advocacy as a way to increase marketing results. That is the power of employee advocacy. Now, imagine how it would work if you just saw a post from that employee from time-to-time about the importance of local business. That is not what you want employees doing. Allowing employees to be an extension of your marketing can help your brand grow exponentially and drive more quality organic leads, without spending thousands a month to accomplish the same thing.
You’ve worked hard to get a company brand and service you are proud of. You also are pushing hard to look for ways to get the word out and help your target audience feel the same level of passion you do for your brand.
This is also where your company’s marketing department comes in. And it’s no easy task to grow a brand and fight for a voice amongst the competition you might have in your industry.
While your marketing department specifically is key to fueling company growth through content, emails, paid ads, etc., you might also be overlooking your biggest marketing asset.
Employee Roles in Marketing Tactics
Employees of the company are the resource that every marketer should be tapping into.
Your employees know the company best and work within the ranks to help produce that very service, product, and brand you are so proud of. It is your employees that are your company’s best champions and most credible source for your audience.
This concept and strategy are simply dubbed, “employee advocacy.” And there are plenty of statistics out there about how it can transform your business.
One statistic I’ll leave you with is brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels (MSLGroup). That’s huge.
Employees today are ready to become advocates and many might already be sharing content online. Weber Shandwick found that half of all employees are already posting about their employers online and a quarter of all employees are brand advocates already.
Companies also need to see the current trends of the Millennial generation – a generation heavily involved in the social tech world – and harness this to work in a consistent way and drive brand value.
Your company should be creating brand advocates that produce an increase in business, better workplace results, and drive higher levels of satisfaction.
Related: Interested in putting an employee advocacy program in place? Download your free guide to learn everything you need to know to get started.
How Else Do Employees Help Marketing?
By developing an employee advocacy strategy, it means your…