If you want to reach your target markets and build overall business authority on a local level, it is time to develop your content localization strategy. If you want to localize your content, you should carefully research your target audience and understand their preferences in terms of localization. To promote a product in a new country, you need to consider factors like demographics, the culture of the target audience, political and social influences, geography, language and search engines. Writing content for a specific location is one thing, but it’s totally another to provide clear calls to action to reach the goal of your content. To improve the connection with your local audience, you can try the following things: Find a local expert in your region. They should have a deeper understanding of the regional market and can effectively interact with the target audience. All of these things can help you find new content ideas, create a strong local community, and enrich and accelerate your exciting content by giving people what they are looking for to meet their needs. Optimize localized landing pages Creating locally relevant content is one thing, but it’s an entirely different thing to convert this content. Extend your reach to crack local markets and start including localized marketing in your content marketing campaigns. Click here to find experts on content marketing.
There are a lot of online businesses looking for effective ways to improve and enhance their content marketing tactics. Creating locally-relevant content can help businesses increase conversions and strike a chord with their target audience.
According to the CMO Council report, 50% of marketers understand the clear need to localize content to maintain business growth and profitability. Content localization includes observing your interactions with customers and learning their needs, preferences, and values.
This study from Fortune 500 companies revealed that companies with localized content doubled their profits and grew their earnings year over year.
If you want to reach your target markets and build overall business authority on a local level, it is time to develop your content localization strategy.
In this article, you will find five ways on how to build a successful content localization strategy.
1. Make your content locally relevant
You know that it is important to show users the content in their native language which, by the way, doesn’t necessarily mean the official language of the country they are in. You should define which content to translate to maintain your business goals. If you want to localize your content, you should carefully research your target audience and understand their preferences in terms of localization.
To promote a product in a new country, you need to consider factors like demographics, the culture of the target audience, political and social influences, geography, language and search engines. For example, do you know that Baidu dominates the Chinese market? You should take into account this factor while creating content for this location.
The use of location signals is a good way to let search engines know the geographic location of your business. Don’t practice verbatim keyword repetition as it often creates a poor reading experience. For example, the phrase “best halloween costumes in Los Angeles” being used four times within the page. Instead, try to explain what neighborhood your business is located.
Use any neighborhood synonyms, highways and landmarks to create a solid footprint around your business. For example, Fernandez & Karney uses precise landmarks like “Downtown Santa Monica” and “Fernandez & Karney in Santa Monica”. You can use any synonyms for your business in case people are searching for them.
To do local keyword research, start with using the SE Ranking keyword research tool to find the best geo modifiers for your business in your niche.
2. Collaborate with local experts
Local experts know a given culture better than anyone else. Local experts know what customers want and how to sell your product or service effectively. You can hire anyone from sales experts to local influencers who have a better understanding of your consumers’ language and culture.
Collaborating with local influencers is a good way to deliver relevant, localized and accurate content for users. Local experts usually have a massive audience and have a greater impact on them. They will help you effectively convey your key message and sell your brand to target customers.
If you want to get the most accurate translation, a local expert can make your brand flourish with human touch and properly get your key message to your target customers. For example, Unbounce worked with Ben Harmanus to translate their content into the region’s language and became a market leading face in the Swiss, German and Austrian market.
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