Tag: CMO Council
Two Key Marketing Opportunities Amid Stories of Fake Traffic and Fraudulent Metrics
When polled by CMO Council last year, 62% of marketers indicated that reports about false and faulty metrics have caused them to pull back on spend wi ...
How to Create a Content Localization Strategy That Will Boost Your Conversions
If you want to reach your target markets and build overall business authority on a local level, it is time to develop your content localization strate ...
You Can Use Data to Woo Your Customers — Here Are 3 Ways How.
To fans, the response is always “yes.” But what makes people so devoted to a name or logo?
Knowing this, marketers ought to seek to evoke warm feeling ...
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