Skills Every Social Marketer Should Have Going into 2019

Skills Every Social Marketer Should Have Going into 2019

Adaptability Because social media is constantly changing and Facebook seems to release new features every week, some of the best practices you’ve been gathering for years may be outdated and no longer effective. Keep an open mind and practice adapting to new and different solutions and situations. Then, continuously do the work of finding and understanding new best practices, new ways of working, and how to work with new teams and people. Don’t push back on what may turn out to be interesting new projects. Make a habit of learning or practicing one to two new things every day. Understanding Cultural Differences Perhaps you already have outstanding communication skills and know your market very well. Cross-Channel Knowledge It’s no secret that cross-channel advertising will be an even bigger opportunity in 2019. Understanding what lies ahead in cross-channel advertising will help you create a more robust social strategy and contribute to your team’s success. Knowing the Value of Organic Content Social advertising is easily accessible—you’d be hard-pressed to find an advertiser that’s not on Facebook. Leverage your successful organic content in your paid programs to get the most out of your overall social presence.

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Digital marketing—especially social media marketing—is a fast-paced industry, with change often happening faster than you can say “professional development.” As social marketing gets more popular with the passing of each year, publisher ad offerings keep expanding accordingly.

Obviously, there are essential skills every social marketer should have: an analytical mind (or even better, a background in analytics), strategic thinking, excellent customer service, and being organized and efficient. However, if you really want to call yourself a paid social expert in 2019, here are a few things to work on.

Adaptability

Because social media is constantly changing and Facebook seems to release new features every week, some of the best practices you’ve been gathering for years may be outdated and no longer effective. Or, a client may have a new team with an entirely different communication style.

Keep an open mind and practice adapting to new and different solutions and situations. Consider working with your team to document a change management process. Then, continuously do the work of finding and understanding new best practices, new ways of working, and how to work with new teams and people.

A Passion to Learn New Things

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