Author: Marsha Hunt / Source: Entrepreneur All B2B marketers and business owners are on a constant search for ways to grow their company.
All B2B marketers and business owners are on a constant search for ways to grow their company. One of the keys to success for any small company or startup is growth hacking. Growth hacking allows you to find the most effective marketing channels and take advantage of them to connect with your audience and scale your business. Growth hacking tools can measure the performance of your marketing campaigns across different platforms. You can then use the information you gather to find the best ways to engage your audience.
Why focus on growth hacking?
It’s critical for B2B startups and small companies to grow quickly without spending much money, and growth hacking can help you do exactly that. You can gain valuable information about your audience and their purchasing patterns by combining tools that help you measure the efficacy of your digital marketing strategy. Growth hacking encompasses several different tactics to improve your traffic and online visibility. Besides implementing tools to measure your success, you should also:
- Get user feedback, and make adjustments accordingly
- Use testimonials and implement other conversion rate optimization techniques
- Create relevant, shareable content
- Use your email database as a funnel through nurturing campaigns
- Retarget each page and post individually
- Repurpose old content
Growth hacking helps your company grow quickly, but you will have to make changes that resonate with your audience. This can mean anything from offering new products and special promotions to building tailored marketing campaigns. Keep in mind that growth hacking is not intended to be a continuous strategy, but to be a marketing “elevator” that needs to be replaced with a long-term digital marketing strategy.
Top growth hacking tools for B2B companies.
As a B2B marketer, understanding your audience is the key to increasing conversions and growing your company. Technology has allowed B2B companies to build nurturing campaigns, enhance user experience, and analyze consumer behavior to determine which factors influence purchase decisions the most. Many tools are available to help you understand your audience and adjust your efforts to their preferences. To simplify your search, I’ve compiled a list of the top five growth hacking tools that B2B companies can use to grow quickly while reducing costs.
Email has remained a solid channel that…