Author: Caitlin Burgess / Source: Online Marketing Blog - TopRank® In today’s business world, a strong company culture is no longer a “ni
In today’s business world, a strong company culture is no longer a “nice to have.” It’s a business imperative. In fact, according to Deloitte’s 2016 Global Human Capital Trends survey, 82% of respondents said they believe culture is a potential competitive advantage.
“Few factors contribute more to business success than culture—the system of values, beliefs, and behaviors that shape how real work gets done within an organization.” Deloitte states. “Culture brings together the implicit and explicit reward systems that define how an organization works in practice, no matter what an organizational chart, business strategy, or corporate mission statement may say.”
As a result, showcasing company culture has become a useful marketing tactic, with brands often using social media—especially Instagram—to get the word out.
With more than 700 million people using Instagram every month, Instagram can be an incredible tool for building brand awareness and affinity, and showing (not telling) your followers what you’re all about. In addition, it can also be a great way to inspire employee advocacy, as well as act as a useful recruiting tool.
To inspire your own efforts, below are some examples of both B2B and B2C brands leveraging Instagram to give their followers a compelling glimpse of company culture.
#1 – Hootsuite
Hootsuite’s Instagram account is completely dedicated to giving its followers a “look inside” the organization. Often using the hashtag #hootsuitelife, the social media management platform shares images of employees taking part in meetings or group outings, getting fit, attending special events, and indulging in a variety of sweet treats that have made their way into the office.
#2 – eBay News
eBay is an online shopping pioneer, getting its start more than two decades ago. Today, eBay’s mission is to be the “world’s favorite destination for discovering great value and unique selection.” The company’s newsroom Instagram account is dedicated to sharing company news, technology, and, of course, company culture. From volunteer efforts to the company Christmas party, the eBay News Instagram account shows how its employees contribute to its mission and uphold important company values.
#3 – SAP
SAP’s core mission is to help the world run better and improve people’s lives. As a result, the company’s Instagram account serves up an inspiring blend…
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