Tag: Brand

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How to Create a Winning Social Media Style Guide for Your Brand

How to Create a Winning Social Media Style Guide for Your Brand

It’s a document you create and share, showing the right voice, tone, colors, words, and visuals that makes your brand you. Because… Your brand will ha ...
The Sales Team Dos and Don’ts for Creating Content

The Sales Team Dos and Don’ts for Creating Content

Your sales team should feel empowered to share and create content for your business. Do: Create a Process for Gathering Their Ideas Your sales team ha ...
9 Ways Brands Can Explode Their Sales With YouTube

9 Ways Brands Can Explode Their Sales With YouTube

It’s easy: you make interesting, useful and entertaining videos, upload them to YouTube and watch your brand explode. Not only that; YouTube is also t ...
9 Ways Brands Can Explode Their Sales With YouTube

9 Ways Brands Can Explode Their Sales With YouTube

It’s easy: you make interesting, useful and entertaining videos, upload them to YouTube and watch your brand explode. Not only that; YouTube is also t ...
5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

In this post, I’m going to explore why large, well-known brands can run into difficulties with organic performance, the patterns I’ve noticed, and som ...
7 Steps to Getting Brand Trust Right

7 Steps to Getting Brand Trust Right

Step 1: Know your brand-trust goals (and how to measure them) Do you want your customers to be raving about your company on review sites? Be authentic ...
How to Solve the 5 Most Common Brand Awareness Problems

How to Solve the 5 Most Common Brand Awareness Problems

This is brand awareness in action. At Contently, we wanted to get a better understanding of the biggest brand awareness challenges, so we turned to ou ...
With Intelligent Tools On The Rise, How Do Brands Stay Human?

With Intelligent Tools On The Rise, How Do Brands Stay Human?

The Connected Consumer The connected consumer is just marketing jargon for the consumer. [I have a few more ideas on Mark Schaefer’s {grow} blog] Mark ...
How to Write Headlines That Get Your Brand What It Wants [Checklist]

How to Write Headlines That Get Your Brand What It Wants [Checklist]

But the sentiment of counting headlines should live on: Writing a headline that best fits its environment is what makes a great headline. Identify you ...
These 6 Coffee Marketing Tricks Are a Perfect Blend for Your Cannabis Brand

These 6 Coffee Marketing Tricks Are a Perfect Blend for Your Cannabis Brand

Cannabis and coffee are similar industries in many ways. Both markets grow from a strong love for a plant (cannabis/coffee beans), both have developed ...
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