Tag: Brand
The Basics of Branding in 2019: What You Need to Know
One of the best examples of brands engaging customers into their branding strategy is the Starbucks White cup contest.
Going beyond digital In recent ...
Content Marketing Inspiration from Direct-to-Consumer Brands
D2C brands lead the way in many facets of content marketing.
For content marketers, that means more in-depth articles and blog posts, explainer videos ...
Social Media Personal Branding Advice for the Class of 2019
So, as I thought about the personal branding advice I’d give to a 22-year-old, I started thinking about the typical advice they receive in this area.
...
Tell Me a Story: 4 Ways That Video Can Create Brand Fanatics — Maybe Even Your Brand Fanatics
And it worked: Within a week, Intuit’s online video racked up 16.8 million views, and more than 5 million viewers watched the entire video.
By telling ...
Social Share of Voice: What it Means and How to Get More of It
Social share of voice measures brand exposure based on social media conversation.
In other words, traditional share of voice tracks what brands say, a ...
What If the ‘Game of Thrones’ Houses Were Brands?
There is no middle ground.” That’s Cersei Lannister speaking to Ned Stark in Season 1 of HBO’s Game of Thrones.
Many have learned by watching seven se ...
5 Fundamental Flaws With Your Brand Messaging (And Ways To Fix Them)
When it comes to sending your message across the audience, no matter which content you are working on; an ad copy, web content, calls-to-action or soc ...
The Complete Guide to Building Your Personal Brand
When we would drive down the highway, I would see golden arches through the car window and yell, “Donald’s!” Now, I was only two or three years old at ...
Corporate Responsibility in the Age of Content and Social Media
So how can interested brands use content to engender trust, and what can they do not to lose it?
The ad was out of step with the Black Friday content ...
Digital Marketing News: B2B’s AI Questions, Marketers Struggle with Personalization, Nielsen’s Neuroscience, & Brands Try Twitch
Corporate America can’t afford to ignore Gen Z U.S. Gen Z members tend to spend their money with businesses that align with their values, respond posi ...