The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+ [Infographic]

Some times are better than others. The Best Times to Post on Social Media With many businesses facing a growing global audience, varying time zones have become a growing concern, especially when it comes to the best times to post. Given that sizable share, if you're targeting a U.S. audience, try alternating posting times in Eastern and Central Time Zones -- we'll get into those specific times in a bit. If you're targeting users outside of the U.S., conduct some research to find out where they live and which social media channels they're using. During the week, the same goes for Wednesday at 3 p.m., as well as Thursday and Friday between 1-4 p.m. Good times to tweet average around 12–3 p.m., with an apex at 5 p.m. -- which makes sense, given that it correlates with the evening commute. When aiming for a high clickthrough rate, post on these days during times that correspond with the morning and evening commute -- roughly 7:30-8:30 a.m. and 5-6 p.m. -- as well as the lunch hour, around 12 p.m. Some have also seen a positive performance on Tuesdays, between 10–11 a.m. 5) Best Times to Post on Pinterest Pinterest users skew heavily female, and 25% of users are active on this channel daily. Contrasting many of the other channels we've listed here, evening commutes tend to be some of the worst times to post to Pinterest. What days and times have proven to be the most successful for your business?

Author: Lindsay Kolowich / Source: hubspot.com

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others.

So, which one is best?

Unfortunately, there’s no perfect answer. Different businesses may find different days and times work best for them. In fact, timing often depends on the platform you’re using, how your target audience interacts with that platform, the regions and corresponding time zones you’re targeting, and your goals (e.g., clicks versus shares).

That said, there is ample data out there on the best times to post on Instagram, Facebook, Twitter, LinkedIn, and Pinterest. Earlier this year, the great folks at CoSchedule looked at a combination of its own original data and more than a dozen studies on this very topic — from the likes of Buffer and Quintly, just to name a couple — and compiled it into the infographic below.

Bookmark this post as a go-to set of guidelines, and refer to it next time you need to find the optimal posting times for your business.

The Best Times to Post on Social Media

With many businesses facing a growing global audience, varying time zones have become a growing concern, especially when it comes to the best times to post.

To start, let’s take a look at the U.S. About half of the country’s population is in the Eastern Time Zone, and combined with the Central Time Zone, that accounts for over 75% of the total U.S population.

Given that sizable share, if you’re targeting a U.S. audience, try alternating posting times in Eastern and Central Time Zones — we’ll get into those specific times in a bit.

If you’re targeting users outside of the U.S., conduct some research to find out where they live and which social media channels they’re using. That kind of data is available through studies like Smart Insights’ Global Social Media Research Summary, or We Are Social’s annual Digital Global Overview.

1) Best Time to Post on Instagram

Instagram is meant for use on mobile devices. Half of its U.S. users use the app daily, though it would appear that many engage with content more during off-work hours than during the workday.