The Ultimate Guide for Creating Powerful Landing Pages for Your Brand

The Ultimate Guide for Creating Powerful Landing Pages for Your Brand

This means a great landing page is, above all else, crystal clear. A Headline that Strikes a Chord What makes a landing page headline compelling? If you’re not sure or waffling between different headlines, use A/B testing to determine which headline is more effective. Copy that Compels Your text on your landing page should align with your headline. Copy text should appeal to your ideal buyers’ sense of the ideal. Bulleted lists and accompanying icons or other visuals will make your brand’s distinguishing features easy to see. This is a simple yet powerful way to cue your site visitors to your call to action button. Once It’s the Best, Make It Better There are always ways to improve your landing page to boost conversion rates for your brand. The irony is, simply improving your headlines, changing the position of your UVP, or even swapping the color of your CTA button can have more of an effect on lead generation and sales than a month of content. Make sure they are converting well.

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The Ultimate Guide for Creating Powerful Landing Pages for Your Brand

You need effective landing pages that convert as much as you need a worthwhile product or service. Without a great landing page, all your brilliant inbound work is generating website traffic for potential future buyers to visit, poke around, and leave.

If you don’t want your hard earned web traffic to slip through your fingers like grains of sand (yep, it’s serious enough to use that metaphor), you need to know how to create powerful landing pages that will boost your conversion rates. After all, getting people to your brand’s landing pages is only half the battle. The real magic happens when a visitor converts and transforms into a lead, buyer, or subscriber.

What Is the Overall Goal Message of Your Brand’s Landing Page?

Before getting into the nuts and bolts of constructing the perfect landing page, you have to have a clear answer to this question. What message do you want to get across?

Think of it this way. You have up to 8 seconds to make an impression. When someone lands on a web page, they need to know what value they will find within the site and how it is different from what everyone else offers. Site visitors need to instantly grasp what your brand’s unique value proposition is. The goal is for them to understand why they should stick around to do business with you, in less time than it takes to stir the cream into their coffee.

This means a great landing page is, above all else, crystal clear. If there are less than ten words on the page, those words better serve to distinguish your brand from your competition.

Here’s an example of simple, clean, lucid messaging that spells out FreshBooks’ UVP right away. Plus an actionable CTA, in a smart position at the top of the page.

Once you know the distinguishing message you want to convey, you’re ready to build a landing page that converts.

6 Components of a Killer Landing Page

1. A Headline that Strikes a Chord

What makes a landing page headline compelling?

  • First, it should allude to what sets your brand apart, as discussed. This can either be obviously stated or conveyed through the tone and style of your headline.
  • Your headline must align with your prospects’ needs. There must be a sense that your brand is capable of addressing their pain points.
  • It should stand out.

Here’s an example of an upgraded…

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